Instagram Map Feature

July 28, 2022

In its latest update, Instagram has announced their brand-new feature, Instagram Map Discovery. This will allow users to expand their in-app abilities and discover new businesses. Instagram Map Discovery is a compelling factor when it comes to getting businesses to be active on Instagram.

 What is the new Instagram Map Discovery Feature?

 

The Map Discovery Feature allows users to search and discover businesses in their area, functioning similarly to Google Maps/Reviews. The feature heavily utilizes User-Generated Content (UGC) to showcase user experiences with the business, as well as simply promoting content surrounding the business. This new feature will not only encourage businesses to keep their information updated, but will also drive more businesses that are inactive on Instagram to become active on the platform for these promotional features.

 

What can users do with Map Discovery?

 

The primary focus of this new feature is to allow users to discover popular locations in their area. Users can view the recent story posts, most popular posts, and Instagram guides that businesses have created. It allows users to immediately gain knowledge about a business, without having to leave the app. The feature also allows users to filter their search by specific types of locations such as restaurants, salons, retail stores, etc. and users can then save and share locations for easy-access in the future.

 

How to use the Instagram Map Discovery Feature

 

The Map Discovery Feature is available through the Explore Tab on Instagram. To use it, simply search for a restaurant or other type of business and once you’ve hit search, a tab labeled ‘places’ will appear. Tapping this will take you to the map feature, allowing you to view top and recent posts, locations, phone numbers, websites of the businesses, and reviews through user-generated content that appears in search. If you are satisfied with what you find, you can then automatically open Google or Apple Maps 

Businesses can claim their locations by adding an address to their Instagram bio when using a business account, and can add new locations to the Instagram map by creating a new location on Facebook.

 

How can this impact businesses?

 

This new feature is impactful to businesses since it furthers user’s focus on Instagram and how the content that they’re viewing impacts buying decisions. It also contributes to the recent increase in social shopping due to users beginning to use social media more for brand research over search engines. For example, 58% of users have stated that they are more likely to be interested in a brand or product after seeing it on an Instagram Story.

 

This means that businesses should be posting to Instagram on a regular basis (if they are not already) and utilize the app to its fullest capacity. The Map Discovery Feature is a new opportunity for businesses to gain new followers and customers, as well as promote brand awareness to those in their area. The feature’s heavy use of UGC opens new doors for businesses because it gets users talking about the brand and users tend to trust the opinions of each other when it comes to deciding on what brands to use.

 

Ready to ignite your Instagram Strategy? Contact the SparkShoppe team today!

Read more here!

Marketing Trend Tracker - Series 16

February 19, 2025
The tech and social media world is buzzing with fresh updates that could shape the future of innovation and marketing. From Mistral AI's launch of its promising assistant, Le Chat, to Pinterest smashing records with user growth and revenue, there’s no shortage of exciting developments. Meanwhile, Microsoft is making waves in advertising by incorporating LinkedIn Audience Insights into its Performance Max campaigns, opening new doors for marketers. Whether it's advancements in AI or shifts in user behavior across platforms, these stories offer a glimpse into the rapidly evolving digital landscape. Keep reading to uncover the key takeaways and what they mean for the future.
Phone with apps on screen

Farewell to the Feathered Icon: the Duolingo Owl’s Death Breaks the Internet

February 13, 2025
This week, the “death” of an icon has sent shockwaves through the international community. Posts of remembrance have been shared by celebrities and organizations like World Health Organization (WHO), the European Space Agency and Netflix. The icon in question: the Duolingo Owl better known as Duo.
American Football

5 Memorable Super Bowl 2025 Ads

February 13, 2025
Here are five Super Bowl 2025 ads we thought stood out from the crowd!

Breaking the Mold: How TikTok Changed Marketing

January 29, 2025
TikTok’s future might seem uncertain, with debates about potential bans looming. Yet, it’s impossible to overlook the undeniable impact this platform has had on the marketing world. TikTok has completely rewritten the rules of advertising, bringing short-form, engaging, and authentic content to the forefront. It has shattered the traditional mold of polished, scripted advertisements and introduced a new era of storytelling and connection. This isn’t just a fleeting trend. TikTok is a reflection of evolving consumer preferences, pushing brands to adapt or risk irrelevance. It forces marketers to rethink how they advertise and what it means to truly engage audiences. Here’s how TikTok has reshaped marketing strategies across the board.
Image of database room

DeepSeek's Revolutionary Entry into the AI Landscape

January 29, 2025
The world of technology experienced a seismic shift recently with the debut of DeepSeek, an ambitious and innovative Artificial Intelligence platform that’s poised to redefine the field.
hands on keyboard with locks overlayed on the photo

The Ongoing Battle for Net Neutrality

January 14, 2025
The debate over Net Neutrality remains a critical issue, ensuring that Internet Service Providers (ISPs) treat all online data equally without prioritizing certain content or charging for premium access. Recent court rulings and the ongoing political discourse underscore the importance of legislative action to preserve an open and fair Internet, with significant implications for consumers, businesses, and innovation.
More Posts
Share by: