Google Makes ‘Ads Creative Studio’ Tool Available to All Businesses

July 28, 2022

Google recently announced that its ‘Ads Creative Studio’ tool is now available for all businesses. Ads Creative Studio was originally launched in June of 2021 in beta mode for users to test out. With access to Google’s new tool, you can increase relevance with customized ads, experience easy workflows across all your campaigns, and improve creative effectiveness and efficiency.

 

According to Google, “The ads can be customized for different audiences, locations, languages or contexts. Simply tell us what element of the ad creative - like a product image, superimposed text or sound - you want to set as ‘swappable’ and provide different versions of that element based on a set of rules you create. The rules include the audience you want to reach or contexts you want to match.” The new tool will then customize various versions of your ads based on the rules and assets that you have uploaded. 

Add-on elements can be customized for varying use as well. Google explains, “For example, you might make a rule to change the text overlay on your video creative based on whether your audience is in the market for cold-weather gear or warm-weather travel. We’ll apply the rules quickly to all videos and render the different versions in a matter of minutes.” You will also be able to then share a preview of every video with anyone that may need to review or edit them. Additionally, with people viewing ads mostly through mobile sites, the app provides vertically-aligned video presentation which can be exported for future campaigns.

Add-on elements can be customized for varying use as well. Google explains, “For example, you might make a rule to change the text overlay on your video creative based on whether your audience is in the market for cold-weather gear or warm-weather travel. We’ll apply the rules quickly to all videos and render the different versions in a matter of minutes.”

You will also be able to then share a preview of every video with anyone that may need to review or edit them. Additionally, with people viewing ads mostly through mobile sites, the app provides vertically-aligned video presentation which can be exported for future campaigns.

Google’s new tool has many new functions to offer its users. Building your ads has never been easier now that you are able to quickly and easily formulate alternative elements for your campaigns all at once!

 

Ready to start your Google Display campaign? Contact the SparkShoppe team today to ignite your strategy! 

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