5 Memorable Super Bowl 2025 Ads

February 13, 2025

The Super Bowl isn’t just about football—it’s the ultimate stage for brands to show off their most creative, outrageous, and unforgettable commercials. Year after year, these ads deliver as much excitement as the game itself, sparking conversations and making Monday headlines. This year, 30-second commercial time slots were sold for eight million dollars each; costing around one million more for brands than in 2024. After such a big investment, brands are determined to make their mark. Here are five Super Bowl 2025 ads we thought stood out from the crowd!

Brazil Bans X

#1 Doritos Brings Back the “Crash The Super Bowl Contest”

Doritos revived its iconic Super Bowl commercial contest this year, inviting fans to submit their creative ideas. After a panel selected three finalists, fans voted online for their favorite. The winning entry, created by Dylan Bradshaw and Nate Norell, featured an alien-themed commercial where a UFO targets Doritos. The duo won a one million dollar prize for their submission.

#2 The Ultra Pickleball Showdown

Michelob Ultra tapped into the pickleball craze sweeping the globe with a hilarious twist. Their Super Bowl ad pits legendary actors Willem Dafoe and Catherine O’Hara against star athletes like Randy Moss and Sabrina Ionescu in a dramatic pickleball showdown. Competing for the ultimate prize—a Michelob Ultra—the actors take on the athletes in a battle that’s as funny as it is unexpected. You’ll find yourself laughing and cheering for the team of seasoned stars!

#3 Instacart Brings Out Brand Icons

Instacart turned grocery shopping into a superhero saga in their epic Super Bowl ad. Iconic brand characters like the Green Giant, Kool-Aid Man, and Chester Cheetah joined forces on a mission to deliver groceries straight to the customer’s door—heroically ending as perfectly packed grocery bags. This clever and action-packed commercial was a brilliant showcase of shopper marketing in action!

#4 Oikos Rallies Ted Lasso Fans

Ted Lasso fans, get ready to cheer for Oikos’s Super Bowl commercial starring Juno Temple, aka Keeley Jones from the hit show! In this hilarious ad, the 5’2” Temple carries 6’4” football star Myles Garrett to his gate after an unexpected airport change—all while he clutches Temple’s Oikos yogurt. The spot drives home the message that Oikos is packed with complete protein to help build strong muscles. It’s a fun, feel-good moment that’s sure to leave you smiling!

#5 Don’t Eat Lava! Reese’s Advertises Its New Chocolate Lava Big Cup 

Reese’s turns up the heat with a hilariously offbeat commercial for its new Chocolate Lava Big Cup. The ad features eager fans flocking to lava fields, trying to eat actual lava (spoiler: bad idea). Meanwhile, flustered park officials desperately attempt to stop the chaos. The punchline? “Don’t eat lava—eat Chocolate Lava.” It’s absurd, unexpected, and downright funny, perfectly capturing the deliciously bold personality of Reese’s.

Stay up-to-date with the latest marketing trends with SparkShoppe!

Phone with apps on screen

Farewell to the Feathered Icon: the Duolingo Owl’s Death Breaks the Internet

February 13, 2025
This week, the “death” of an icon has sent shockwaves through the international community. Posts of remembrance have been shared by celebrities and organizations like World Health Organization (WHO), the European Space Agency and Netflix. The icon in question: the Duolingo Owl better known as Duo.

Breaking the Mold: How TikTok Changed Marketing

January 29, 2025
TikTok’s future might seem uncertain, with debates about potential bans looming. Yet, it’s impossible to overlook the undeniable impact this platform has had on the marketing world. TikTok has completely rewritten the rules of advertising, bringing short-form, engaging, and authentic content to the forefront. It has shattered the traditional mold of polished, scripted advertisements and introduced a new era of storytelling and connection. This isn’t just a fleeting trend. TikTok is a reflection of evolving consumer preferences, pushing brands to adapt or risk irrelevance. It forces marketers to rethink how they advertise and what it means to truly engage audiences. Here’s how TikTok has reshaped marketing strategies across the board.
Image of database room

DeepSeek's Revolutionary Entry into the AI Landscape

January 29, 2025
The world of technology experienced a seismic shift recently with the debut of DeepSeek, an ambitious and innovative Artificial Intelligence platform that’s poised to redefine the field.
hands on keyboard with locks overlayed on the photo

The Ongoing Battle for Net Neutrality

January 14, 2025
The debate over Net Neutrality remains a critical issue, ensuring that Internet Service Providers (ISPs) treat all online data equally without prioritizing certain content or charging for premium access. Recent court rulings and the ongoing political discourse underscore the importance of legislative action to preserve an open and fair Internet, with significant implications for consumers, businesses, and innovation.
hands tying on a computer with a search bar overlayed on the image

Answer Engine Optimization: Optimizing for the Future

January 3, 2025
The evolution of the digital landscape and how people search for information has led to a new approach to content strategy known as Answer Engine Optimization (AEO).
photo of District of Columbia Supreme Court building

The U.S. Looks to Ban TikTok in the New Year: What it Means for Marketers

December 13, 2024
TikTok has become a popular video-sharing app used by over 170 million Americans. Contrary to its popularity, a federal appeals court recently upheld a law targeting TikTok due to its ties to China, requiring the app to either divest from its Chinese parent company, ByteDance, or leave the U.S. market by Jan. 19, 2025.
More Posts
Share by: