5 Memorable Super Bowl 2025 Ads

February 13, 2025

The Super Bowl isn’t just about football—it’s the ultimate stage for brands to show off their most creative, outrageous, and unforgettable commercials. Year after year, these ads deliver as much excitement as the game itself, sparking conversations and making Monday headlines. This year, 30-second commercial time slots were sold for eight million dollars each; costing around one million more for brands than in 2024. After such a big investment, brands are determined to make their mark. Here are five Super Bowl 2025 ads we thought stood out from the crowd!

Brazil Bans X

#1 Doritos Brings Back the “Crash The Super Bowl Contest”

Doritos revived its iconic Super Bowl commercial contest this year, inviting fans to submit their creative ideas. After a panel selected three finalists, fans voted online for their favorite. The winning entry, created by Dylan Bradshaw and Nate Norell, featured an alien-themed commercial where a UFO targets Doritos. The duo won a one million dollar prize for their submission.

#2 The Ultra Pickleball Showdown

Michelob Ultra tapped into the pickleball craze sweeping the globe with a hilarious twist. Their Super Bowl ad pits legendary actors Willem Dafoe and Catherine O’Hara against star athletes like Randy Moss and Sabrina Ionescu in a dramatic pickleball showdown. Competing for the ultimate prize—a Michelob Ultra—the actors take on the athletes in a battle that’s as funny as it is unexpected. You’ll find yourself laughing and cheering for the team of seasoned stars!

#3 Instacart Brings Out Brand Icons

Instacart turned grocery shopping into a superhero saga in their epic Super Bowl ad. Iconic brand characters like the Green Giant, Kool-Aid Man, and Chester Cheetah joined forces on a mission to deliver groceries straight to the customer’s door—heroically ending as perfectly packed grocery bags. This clever and action-packed commercial was a brilliant showcase of shopper marketing in action!

#4 Oikos Rallies Ted Lasso Fans

Ted Lasso fans, get ready to cheer for Oikos’s Super Bowl commercial starring Juno Temple, aka Keeley Jones from the hit show! In this hilarious ad, the 5’2” Temple carries 6’4” football star Myles Garrett to his gate after an unexpected airport change—all while he clutches Temple’s Oikos yogurt. The spot drives home the message that Oikos is packed with complete protein to help build strong muscles. It’s a fun, feel-good moment that’s sure to leave you smiling!

#5 Don’t Eat Lava! Reese’s Advertises Its New Chocolate Lava Big Cup 

Reese’s turns up the heat with a hilariously offbeat commercial for its new Chocolate Lava Big Cup. The ad features eager fans flocking to lava fields, trying to eat actual lava (spoiler: bad idea). Meanwhile, flustered park officials desperately attempt to stop the chaos. The punchline? “Don’t eat lava—eat Chocolate Lava.” It’s absurd, unexpected, and downright funny, perfectly capturing the deliciously bold personality of Reese’s.

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