Shopper Marketing

Retail media networks allow retailers to enhance the shopper experience while expanding their reach and delivering powerful results for their business. Learn more about it in our blog!

Over the last few months, there has been a lot of buzz surrounding some major streaming services adding lower priced subscription options with advertisements. Along with opening up the service to more consumers at a more affordable price, this now offers a major opportunity for advertisers in the space. Starting back on November 3rd, Netflix started to offer a plan for under $7 that includes commercials built into the platform for the first time. The “basic with ads” tier will include an average of four to five minutes of advertisements each hour of watch time either during or before content with 15- to 30-second advertisement slots.

Nowadays, shoppers have been changing up their routine to adapt to the digital world. The grocery industry has noticed more excitement online due to the engaging content on TikTok. The app has inspired users to learn new skills, including how to cook. Since the Covid-19 pandemic, consumers have spent more time scrolling through TikTok and discovering new recipes. Reaching these consumers on TikTok has never been easier, whether it be content creators sharing recipes that influence at-home cooking or users trying trends and sharing their own, a never ending channel of ideas is easily accessible. Therefore, scrolling through TikTok when you’re making the grocery list can be very useful. Staying Up to Date with the Trends The trends on TikTok are pushing purchase intentions for products like balsamic glaze and seltzer water. The two make a unique concoction that went viral as users claimed it is a healthy substitute for Diet Coke, despite the taste. No matter how strange these recipes may seem, they spark conversation about certain brands and products both on and offline. TikTok gives creators a chance to share their favorite go-to recipes. For example, Emily Mariko posted a salmon rice bowl recipe which requires specific Japanese Mayo that consumers are more inclined to purchase than other alternatives. Her video quickly went viral with over 81 million views. Whether it’s a trending beverage or a salmon rice bowl, the ingredients for these recipes have spiked in demand.

Whether it was the football, the halftime show, or the commercials, you couldn’t turn away from the TV last night. A picturesque night in Los Angeles and a full slate of light-hearted commercials was the ideal follow up to last year’s off-putting 37% capacity game due to COVID restrictions.

Like the Bills and Chiefs normalized scoring 25 points in the span of 2 minutes, many companies are using the big game next Sunday to normalize new and emerging Web 3.0 technologies. Companies based in crypto, NFTs, and the metaverse are all getting in on the action by airing commercials themselves or collaborating with more established and recognized brands.

The rapid shift in consumer behavior and buying preferences, as a result of COVID-19, has greatly impacted trends in the automotive industry. According to Alan Haig , an automotive retail consultant and president of Haig Partners, nearly 30% of U.S new car sales last year were completed online, compared to less than 2% before the pandemic. This digital acceleration has presented auto dealers with a great challenge. In the last year, dealers have had to invest not only in website development, but in a variety of marketing initiatives to ensure the effectiveness of their digital retailing. From Facebook and Google advertising, to email and content marketing, dealers have had to consider new tools and technologies to adapt to changes in shopper preferences.

In digital marketing, third-party data provides key insights into customer behavior and habits . This data helps advertisers to achieve better ad targeting, which means customers can enjoy a more personalized shopping experience . Third-party data has recently become more difficult to obtain due to new user privacy settings in Apple’s iOS 15. Apple Mail no longer supports pixels, which means that senders are not able to collect valuable user information to hone their email marketing strategies. Apple users also have greater flexibility in choosing which apps can track their activity. Over 60 percent of iPhone users are opting out of app tracking based on App Tracking Transparency prompts according to a recent CNBC report . On top of this, legal regulations such as the California Consumer Privacy Act and the General Data Protection Regulation allow users to scale back the amount of data that is shared with third parties. What can advertisers do to still deliver individualized experiences to customers? Check out our tips below!

With supply chain issues delaying how soon products can be delivered, brands have been rolling out holiday campaigns earlier than normal this year to encourage consumers to make their purchases sooner. Here are some of our favorite 2021 holiday ad campaigns.

On November 12th, Taylor Swift released her highly anticipated re-recording of her hit 2012 album, Red as she reclaims ownership of her past albums after having her masters sold to a private equity firm. The re-release features not only the original tracks, but 10 “From the Vault” unreleased songs, including a 10 minute long version of fan favorite, “All Too Well.” Eager to capitalize on the hype, brands quickly reacted to the album’s release on Twitter and social media. Here are some of our favorites: