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The NCAA Tournament isn’t just about buzzer-beaters and Cinderella stories—it’s a massive stage for brands. With the rise of Name, Image, and Likeness (NIL) deals, marketing is shifting from traditional ads to direct athlete partnerships. Here’s how NIL is changing the game for brands and players alike.

Meta has just launched its latest feature—Scratch & Sniff Ads! Imagine scrolling through your feed and encountering an ad that doesn't just capture your attention visually, but engages your sense of smell.

Saratoga Spring Water Goes Viral Thanks to an Influencer’s Unlikely Morning Routine

While traditional malt-based seltzers once dominated this space, the recent surge in spirit-based RTDs has introduced a new wave of innovation and excitement for consumers. These cocktails-in-a-can are changing the way people enjoy their favorite drinks.

Do you ever feel like your content is a whisper in an endless buzz of content? No matter how many blogs, videos, or social media posts you create, it’s just not reaching your audience. Welcome to content saturation, the digital version of rush-hour traffic - where everyone is trying to get somewhere, but most of us are just stuck in the jam.

Discover how AI advancements like Meta’s proprietary AI chips and LinkedIn’s Predictive Audiences, plus March Madness campaigns, are revolutionizing marketing.

It’s no secret that many industries are integrating artificial intelligence into their daily operations. According to a recent McKinsey study, 92 percent of companies plan to invest more in generative AI over the next three years. This trend is making traditionally complex fields like coding more approachable, even for those without prior experience. “Vibe coding,” a term popularized by former Tesla AI executive Andrej Karpathy, uses Large Language Models (LLMs) like ChatGPT to generate code from natural language prompts, where developers describe the intended behavior rather than writing precise code. While this offers clear benefits for developers, how can marketers leverage vibe coding to improve their day-to-day operations?

The tech and social media world is buzzing with fresh updates that could shape the future of innovation and marketing. From Mistral AI's launch of its promising assistant, Le Chat, to Pinterest smashing records with user growth and revenue, there’s no shortage of exciting developments. Meanwhile, Microsoft is making waves in advertising by incorporating LinkedIn Audience Insights into its Performance Max campaigns, opening new doors for marketers. Whether it's advancements in AI or shifts in user behavior across platforms, these stories offer a glimpse into the rapidly evolving digital landscape. Keep reading to uncover the key takeaways and what they mean for the future.

This week, the “death” of an icon has sent shockwaves through the international community. Posts of remembrance have been shared by celebrities and organizations like World Health Organization (WHO), the European Space Agency and Netflix. The icon in question: the Duolingo Owl better known as Duo.