Latest From The Shoppe
Discover how virtual influencers are reshaping digital marketing. Learn the benefits, risks, and importance of brand transparency in the AI-driven creator economy.
Kraft Heinz is splitting up. Learn how the new, leaner companies will reshape their digital and shopper marketing strategies to better connect with consumers.
Discover how Taylor Swift's new "Orange Era" is shaping real-time marketing. Learn how to leverage brand agility and continuous engagement for your business.
The AI browser boom is here! Learn how OpenAI's browser and other competitors are transforming search, offering smart actions, and new ways to interact with the web.
Many brands think about including celebrities in their marketing materials, attracted by the buzz around stars like Taylor Swift and Travis Kelce. However, it's important to understand the legal rules and fair use aspects in this situation.
The digital landscape is changing fast! Unpack Pinterest's Gen Z partnerships and Meta's deep dive into AI for ads, plus the new shift to WhatsApp monetization.
Instagram content now appears in Google Search! Learn how this major update boosts visibility for your professional photos & videos and how to optimize for SEO.
Google Marketing Live 2025: AI Reinvents Advertising
For decades, TV Networks and Media outlets have used this time of year to announce large-scale changes launching in the coming months. Known as Upfronts and NewFronts, these events serve as the catalyst for change within the advertising industry. Upfronts tends to cater more towards television, streaming sites, etc., while NewFronts features social media’s household names like Meta and Snapchat. Read on to see what the biggest names in streaming, social media and television have in the works.
The rapidly changing world of marketing and technology is ushering in significant trends reshaping how brands connect with audiences. Recently, established companies have been venturing into standalone app creation to address niche consumer needs, as seen with Instagram's "Edits" app for video creators and Instacart's "Fizz" app simplifying party planning. Meanwhile, advertising options are rapidly expanding both online and in-store, with Hy-Vee's partnership with Grocery TV revolutionizing retail media and LinkedIn launching advanced video ad tools to capitalize on rising engagement. Together, these developments underscore a broader shift towards personalized, data-driven strategies. Read on to see how companies are meeting the growing expectations of today’s consumers.
Discover how virtual influencers are reshaping digital marketing. Learn the benefits, risks, and importance of brand transparency in the AI-driven creator economy.
Kraft Heinz is splitting up. Learn how the new, leaner companies will reshape their digital and shopper marketing strategies to better connect with consumers.
Discover how Taylor Swift's new "Orange Era" is shaping real-time marketing. Learn how to leverage brand agility and continuous engagement for your business.
The AI browser boom is here! Learn how OpenAI's browser and other competitors are transforming search, offering smart actions, and new ways to interact with the web.
Many brands think about including celebrities in their marketing materials, attracted by the buzz around stars like Taylor Swift and Travis Kelce. However, it's important to understand the legal rules and fair use aspects in this situation.
The digital landscape is changing fast! Unpack Pinterest's Gen Z partnerships and Meta's deep dive into AI for ads, plus the new shift to WhatsApp monetization.
Instagram content now appears in Google Search! Learn how this major update boosts visibility for your professional photos & videos and how to optimize for SEO.
Google Marketing Live 2025: AI Reinvents Advertising
For decades, TV Networks and Media outlets have used this time of year to announce large-scale changes launching in the coming months. Known as Upfronts and NewFronts, these events serve as the catalyst for change within the advertising industry. Upfronts tends to cater more towards television, streaming sites, etc., while NewFronts features social media’s household names like Meta and Snapchat. Read on to see what the biggest names in streaming, social media and television have in the works.
