Shaking Up the Market: The Rise of Spirit-Based RTDs

Sierra Levine • March 25, 2025

Over the past few years, the ready-to-drink (RTD) beverage market has undergone a remarkable transformation. While traditional malt-based seltzers once dominated this space, the recent surge in spirit-based RTDs has introduced a new wave of innovation and excitement for consumers. These cocktails-in-a-can are changing the way people enjoy their favorite drinks, combining bar-level quality with unmatched convenience. Join us as we uncover why spirit-based RTDs are outpacing the competition and what this means for the future of the beverage industry.

What Are Spirit-Based RTDs?

Spirit-based RTDs are pre-packaged, ready-to-drink beverages crafted with popular spirits like vodka, tequila, rum, or whiskey. Unlike malt-based beverages, which derive their alcohol content from brewed malt or sugar, spirit-based RTDs leverage high-quality liquors to deliver a premium drinking experience.

These cocktails come pre-mixed with ingredients like soda, fruit juice, or other complementary flavors, making them ideal for consumers who want a portable, no-prep option for enjoying their drinks. Brands like High Noon, Surfside, and even new entries like Crystal Light Vodka Refreshers are leading the charge in this growing category.

What Are Spirit-Based RTDs?

Spirit-based RTDs are pre-packaged, ready-to-drink beverages crafted with popular spirits like vodka, tequila, rum, or whiskey. Unlike malt-based beverages, which derive their alcohol content from brewed malt or sugar, spirit-based RTDs leverage high-quality liquors to deliver a premium drinking experience.

These cocktails come pre-mixed with ingredients like soda, fruit juice, or other complementary flavors, making them ideal for consumers who want a portable, no-prep option for enjoying their drinks. Brands like High Noon, Surfside, and even new entries like Crystal Light Vodka Refreshers are leading the charge in this growing category.

However, where these spirits-based RTDs can be purchased varies by state. Despite often having the same or even lower alcohol content, they can only be sold in grocery stores in 32 states and convenience stores in 30 states, adding a layer of complexity to their accessibility.

What Are Spirit-Based RTDs?

Spirit-based RTDs are pre-packaged, ready-to-drink beverages crafted with popular spirits like vodka, tequila, rum, or whiskey. Unlike malt-based beverages, which derive their alcohol content from brewed malt or sugar, spirit-based RTDs leverage high-quality liquors to deliver a premium drinking experience.

These cocktails come pre-mixed with ingredients like soda, fruit juice, or other complementary flavors, making them ideal for consumers who want a portable, no-prep option for enjoying their drinks. Brands like High Noon, Surfside, and even new entries like Crystal Light Vodka Refreshers are leading the charge in this growing category.

However, where these spirits-based RTDs can be purchased varies by state. Despite often having the same or even lower alcohol content, they can only be sold in grocery stores in 32 states and convenience stores in 30 states, adding a layer of complexity to their accessibility.

However, where these spirits-based RTDs can be purchased varies by state. Despite often having the same or even lower alcohol content, they can only be sold in grocery stores in 32 states and convenience stores in 30 states, adding a layer of complexity to their accessibility.

Key characteristics of spirit-based RTDs include:

High-quality base alcohols like vodka or tequila.
A variety of refreshing and unique flavors.
A focus on premiumization, offering a more elevated taste experience compared to malt-based counterparts.

With their convenience and quality, spirit-based RTDs are quickly becoming a staple at parties, outdoor events, and casual gatherings.

Key characteristics of spirit-based RTDs include:

High-quality base alcohols like vodka or tequila.
A variety of refreshing and unique flavors.
A focus on premiumization, offering a more elevated taste experience compared to malt-based counterparts.

With their convenience and quality, spirit-based RTDs are quickly becoming a staple at parties, outdoor events, and casual gatherings.

Key characteristics of spirit-based RTDs include:

High-quality base alcohols like vodka or tequila.
A variety of refreshing and unique flavors.
A focus on premiumization, offering a more elevated taste experience compared to malt-based counterparts.

With their convenience and quality, spirit-based RTDs are quickly becoming a staple at parties, outdoor events, and casual gatherings.

Factors Driving the Growth of Spirit-Based RTDs

Several factors have contributed to the meteoric rise of spirit-based RTDs, including evolving consumer preferences and innovations in the beverage industry.

Evolving Consumer Preferences

Gone are the days when consumers settled for generic beer or wine coolers. Today, people are looking for convenient options that deliver on both flavor and quality. Spirit-based RTDs simplify the experience by removing the need for mixers, cocktail tools, or guesswork. Whether you're hosting a party, relaxing at a friend’s house, or enjoying a movie night at home, these ready-to-enjoy beverages make it easy to elevate any occasion.

Additionally, the shift toward healthier drinking habits plays a role. Many RTDs come with lower alcohol-by-volume (ABV), fewer calories, and reduced sugar content, appealing to health-conscious buyers. For example, Crystal Light Vodka Refreshers, launched by Kraft Heinz, highlights this by offering just 77 calories per serving with no sugar or carbs.

Premiumization and Celebrity Endorsements

The elevated quality of spirit-based RTDs is driving more discerning consumers to the category. Brands like Minute Maid and Surfside have focused on offering unique flavor combinations, from vodka-infused lemonade punches to iced tea cocktails. Brands are capitalizing on current trends, such as low-sugar offerings, exotic botanicals, and globally inspired profiles, keeping the category fresh and exciting.

Meanwhile, the category has also embraced bold, fun, and sophisticated branding. For instance, BeatBox Beverages partnered with NBA Legend Shaquille O’Neal to launch a new flavor, Blueberry Lemonade, known for its zany packaging and high ABV. Celebrity endorsements like these add a touch of star power and widen the appeal of RTDs.

New Opportunities for Beverage Giants

Major companies are adapting by launching their own spirit-forward RTDs. The recent releases of Coca-Cola’s Minute Maid vodka lemonade cocktails and Kraft Heinz’s Crystal Light vodka refreshers are prime examples of leveraging household brands to enter this space. These beverages cater to both loyal brand followers and RTD enthusiasts, bridging traditional and modern markets.

Factors Driving the Growth of Spirit-Based RTDs

Several factors have contributed to the meteoric rise of spirit-based RTDs, including evolving consumer preferences and innovations in the beverage industry.

Evolving Consumer Preferences

Gone are the days when consumers settled for generic beer or wine coolers. Today, people are looking for convenient options that deliver on both flavor and quality. Spirit-based RTDs simplify the experience by removing the need for mixers, cocktail tools, or guesswork. Whether you're hosting a party, relaxing at a friend’s house, or enjoying a movie night at home, these ready-to-enjoy beverages make it easy to elevate any occasion.

Additionally, the shift toward healthier drinking habits plays a role. Many RTDs come with lower alcohol-by-volume (ABV), fewer calories, and reduced sugar content, appealing to health-conscious buyers. For example, Crystal Light Vodka Refreshers, launched by Kraft Heinz, highlights this by offering just 77 calories per serving with no sugar or carbs.

Premiumization and Celebrity Endorsements

The elevated quality of spirit-based RTDs is driving more discerning consumers to the category. Brands like Minute Maid and Surfside have focused on offering unique flavor combinations, from vodka-infused lemonade punches to iced tea cocktails. Brands are capitalizing on current trends, such as low-sugar offerings, exotic botanicals, and globally inspired profiles, keeping the category fresh and exciting.

Meanwhile, the category has also embraced bold, fun, and sophisticated branding. For instance, BeatBox Beverages partnered with NBA Legend Shaquille O’Neal to launch a new flavor, Blueberry Lemonade, known for its zany packaging and high ABV. Celebrity endorsements like these add a touch of star power and widen the appeal of RTDs.

New Opportunities for Beverage Giants

Major companies are adapting by launching their own spirit-forward RTDs. The recent releases of Coca-Cola’s Minute Maid vodka lemonade cocktails and Kraft Heinz’s Crystal Light vodka refreshers are prime examples of leveraging household brands to enter this space. These beverages cater to both loyal brand followers and RTD enthusiasts, bridging traditional and modern markets.

The Future of Spirit-Based RTDs

Spirit-based RTDs represent a seismic shift in the beverage industry. With a compound annual growth rate of 15.4% expected through 2030, the category shows no signs of slowing down.

Emerging trends like non-carbonated drinks, brown liquor-based options, and non-alcoholic RTDs indicate that the space will continue to evolve rapidly. Companies that focus on innovation, high-quality ingredients, and branding will likely dominate this crowded market.

The rise of spirit-based RTDs signals a new era of convenience and quality in the beverage industry. As this sector grows, both consumers and businesses stand to reap the benefits.

The Future of Spirit-Based RTDs

Spirit-based RTDs represent a seismic shift in the beverage industry. With a compound annual growth rate of 15.4% expected through 2030, the category shows no signs of slowing down.

Emerging trends like non-carbonated drinks, brown liquor-based options, and non-alcoholic RTDs indicate that the space will continue to evolve rapidly. Companies that focus on innovation, high-quality ingredients, and branding will likely dominate this crowded market.

The rise of spirit-based RTDs signals a new era of convenience and quality in the beverage industry. As this sector grows, both consumers and businesses stand to reap the benefits.

Want to stay ahead of the latest beverage market trends? Contact us today to stay ahead of the curve and elevate your marketing strategy!

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