"OK Google, I'm Hungry"

May 8, 2017

One of the hottest new tech items to hit the market is home assistants. These digital voice assistants, which were among the most popular items for the 2016 holiday season, are essentially speakers in your home that can perform tasks such as playing music, basic searching, and can even control the lights in your house by responding to specific commands. The two home assistants that have taken off as category leaders are Amazon Echo, which answers to ‘Alexa’, and Google Home, which answers to ‘Ok Google.’ In order to use these devices, you simply have to be in the room with them, say the prompt, and then the command.

Since these devices are developed by two internet powerhouses, one an e-commerce giant and the other a go-to for search, the devices specialize in different areas.  Even though the technology has not been officially opened to advertisers, many users thought they heard an ad for the live action film Beauty and the Beast in their daily summaries on Google Home. Google stated that it was not in fact an ad, but simply part of the “My Day” feature that delivers helpful information on a daily basis.  However, Google removed the message by the end of the day.

Although the devices are not yet officially open to marketers, there are still ways that brands can tap into this new technology. One way brands can get involved and create a beneficial user experience is adding a Google home function to their mobile app. Both Domino's and Pizza Hut, companies that encourage their customers to interact with technology, have added this functionality.  Both companies have set up voice ordering through Amazon Echo and Google Home. The big limitation with home assistant technology is that the user has to have certain phrases memorized. For instance, once Google Home is set up, the only phrase that will trigger a new pizza order at Dominos is “OK Google, talk to Domino's.”

As these devices become more popular and the technology develops, there will hopefully be more opportunities for marketers to to advertise on these devices. Whether or not they open up the software for voice advertising, there is the always the option to build Google Home and Amazon Echo functionality into mobile apps to reach customers on all of their devices.

Are you ready to ignite your marketing strategy?

CONTACT US

Never miss an update from “The Shoppe,” sign up for our email list today!

Subscribe

Sign up with your email address to receive news and updates.

Subscribe

We respect your privacy.

Marketing Trend Tracker - Series 16

February 19, 2025
The tech and social media world is buzzing with fresh updates that could shape the future of innovation and marketing. From Mistral AI's launch of its promising assistant, Le Chat, to Pinterest smashing records with user growth and revenue, there’s no shortage of exciting developments. Meanwhile, Microsoft is making waves in advertising by incorporating LinkedIn Audience Insights into its Performance Max campaigns, opening new doors for marketers. Whether it's advancements in AI or shifts in user behavior across platforms, these stories offer a glimpse into the rapidly evolving digital landscape. Keep reading to uncover the key takeaways and what they mean for the future.
Phone with apps on screen

Farewell to the Feathered Icon: the Duolingo Owl’s Death Breaks the Internet

February 13, 2025
This week, the “death” of an icon has sent shockwaves through the international community. Posts of remembrance have been shared by celebrities and organizations like World Health Organization (WHO), the European Space Agency and Netflix. The icon in question: the Duolingo Owl better known as Duo.
American Football

5 Memorable Super Bowl 2025 Ads

February 13, 2025
Here are five Super Bowl 2025 ads we thought stood out from the crowd!

Breaking the Mold: How TikTok Changed Marketing

January 29, 2025
TikTok’s future might seem uncertain, with debates about potential bans looming. Yet, it’s impossible to overlook the undeniable impact this platform has had on the marketing world. TikTok has completely rewritten the rules of advertising, bringing short-form, engaging, and authentic content to the forefront. It has shattered the traditional mold of polished, scripted advertisements and introduced a new era of storytelling and connection. This isn’t just a fleeting trend. TikTok is a reflection of evolving consumer preferences, pushing brands to adapt or risk irrelevance. It forces marketers to rethink how they advertise and what it means to truly engage audiences. Here’s how TikTok has reshaped marketing strategies across the board.
Image of database room

DeepSeek's Revolutionary Entry into the AI Landscape

January 29, 2025
The world of technology experienced a seismic shift recently with the debut of DeepSeek, an ambitious and innovative Artificial Intelligence platform that’s poised to redefine the field.
hands on keyboard with locks overlayed on the photo

The Ongoing Battle for Net Neutrality

January 14, 2025
The debate over Net Neutrality remains a critical issue, ensuring that Internet Service Providers (ISPs) treat all online data equally without prioritizing certain content or charging for premium access. Recent court rulings and the ongoing political discourse underscore the importance of legislative action to preserve an open and fair Internet, with significant implications for consumers, businesses, and innovation.
More Posts
Share by: