The Snapchat vs. Instagram Stories battle continues...

May 16, 2017

Instagram just launched face filters to directly compete with the popular filters on Snapchat. As of today there are only 8 filters, but with a promise to add more, this could be the winning advantage Instagram has been looking for. In Facebook’s plan to gain more Snapchat loyalists, this augmented reality features may be the key. After all, it's not uncommon to watch an Instagram story and see someone post a photo using a filtered picture they took on Snapchat.


The new filters were launched at the same time Snapchat added new sponsored lens options that not only add filters to selfies, but also to your other surroundings using the rear camera. With it’s disappointing growth after going public and generating less-than-expected ad revenue, Snap Inc. should be more than worried. If Instagram and Facebook Stories continue to blatantly "borrow" the most popular features from Snapchat, Snap Inc. may face more hurdles not only in growth, but also in keeping existing users on the app.

Never miss an update from “The Shoppe,” sign up for our email list today!

Subscribe

Sign up with your email address to receive news and updates.

Subscribe

We respect your privacy.

The Meta AI Evolution: Bots, Engagement, and the Future of Social Interaction

April 10, 2025
Remember the early days of the Internet? Digital bots were the unruly disruptors, the digital equivalent of that persistent telemarketer. They clogged feeds with spam, automated shady schemes, and spread misinformation like a digital wildfire. But fast forward to today, and those once-rogue bots have pulled off a serious glow-up, transforming into surprisingly valuable tools for sparking engagement, fueling creativity, and even offering a semblance of companionship. Leading this evolution is Meta, who is boldly rewriting the rules of how AI-driven bots function and, perhaps more significantly, how they are perceived. Now, AI is vying for our attention through comment suggestions, personalized virtual assistants, and a standalone app. Meta is planting its AI roots deeper than we could have possibly imagined just a few short years ago. So, how did we get here, and more importantly, what does it all mean for our digital lives?

The New Playbook: How NIL Deals Are Reshaping Sports Marketing

April 4, 2025
The NCAA Tournament isn’t just about buzzer-beaters and Cinderella stories—it’s a massive stage for brands. With the rise of Name, Image, and Likeness (NIL) deals, marketing is shifting from traditional ads to direct athlete partnerships. Here’s how NIL is changing the game for brands and players alike.

Meta's New Scratch & Sniff Ads: A Game-Changer in Digital Marketing

March 31, 2025
Meta has just launched its latest feature—Scratch & Sniff Ads! Imagine scrolling through your feed and encountering an ad that doesn't just capture your attention visually, but engages your sense of smell.
Glass of Water

Saratoga Spring Water Goes Viral

March 27, 2025
Saratoga Spring Water Goes Viral Thanks to an Influencer’s Unlikely Morning Routine

Shaking Up the Market: The Rise of Spirit-Based RTDs

By Sierra Levine • March 25, 2025
While traditional malt-based seltzers once dominated this space, the recent surge in spirit-based RTDs has introduced a new wave of innovation and excitement for consumers. These cocktails-in-a-can are changing the way people enjoy their favorite drinks.

Content Saturation: Cutting Through the Noise

March 20, 2025
Do you ever feel like your content is a whisper in an endless buzz of content? No matter how many blogs, videos, or social media posts you create, it’s just not reaching your audience. Welcome to content saturation, the digital version of rush-hour traffic - where everyone is trying to get somewhere, but most of us are just stuck in the jam.
More Posts
Share by: