Long gone are the days of throwing on your headband, leotard and scrunch socks to go hit the gym and 'aerobicize' to the songs of Olivia Newton-John. 

A friend recently asked me if there is anything I haven’t tried when it comes to gyms and my answer to her was I’ll try anything that looks fun. Social media has made it so easy to be inundated with the latest trends in any area of interest.  My last media inspired fitness venture was Cross Fit, which took the world by storm a few years ago.  I was on my way to work when I heard a radio ad for a free trial for Cross Fit. Later that day I looked up their website and decided to give it a shot. Add that to my many fitness adventures.

 Fast forward to last year when I was scrolling through my Facebook news feed and came across a free trial offer for OrangeTheory Fitness.  My first thought was why is this on my news feed I didn’t like this and I ignored it.  However, a few of my friends had liked the page so it kept showing up in my news feed and eventually I caved and clicked on the link. Persistence in advertisement works, it gets me to click almost every time. The free trial link took me right to the information form that I filled out and I was contacted the next day to schedule an appointment. Meanwhile, I went to their website and noticed there were treadmills involved. That right there left me skeptical because I don’t run unless it’s a life-threatening situation like a bear is chasing me and even then it’d be questionable. Treadmills are the bane of my existence and I’m sure many others feel the same.  

OrangeTheory Fitness is gaining popularity quickly and being touted as the #1 workout across the country.  In my opinion they have done an outstanding job branding the company by using their signature Splat point symbol right in their name.  If I am traveling and I see a sticker or shirt with only that symbol on it, right away I know it is OrangeTheory.  Thanks to technology, OrangeTheory provides a personal vital monitoring system for your workout.  If you are competitive with yourself or others, these workouts will inspire the added push to really excel and achieve the recommended number of Splat points. 

 However, this can become a curse due to the fact that there are moments you may think you are “golden” only to realize you aren’t pushing yourself to the limit/zone the program wants you to be in. After each workout I can’t help but look at the heart rate monitor to make sure it’s still there, because these workouts are a killer. Every workout just means you need to work harder. Thanks technology for trying to kill me. 

OrangeTheory Fitness has managed to use technology and digital media to take traditional fitness and make it something new.  The extensive use of apps has made it easy to track and monitor results.  Digital media allows interactions to be more personalized and focused on client care so that OrangeTheory and its clients stay connected with each other. I will continue to enjoy my workouts at OrangeTheory knowing that I am pushing myself and constantly testing my limits.

Never miss an update from “The Shoppe,” sign up for our email list today!

Subscribe

Sign up with your email address to receive news and updates.

We respect your privacy.