The Best Times To Post In 2025

April 21, 2025

The landscape of social media user activity continues to evolve in 2025, bringing new opportunities to fine-tune your posting strategy. Knowing when your audience is most active can help boost your organic reach. 


Across social media, the best time to post is on mid-week days, Wednesday and Thursday, from 7 am to 9am, 1 pm to 3 pm, and 7 pm  to 9 pm. However, platforms tend to differ in what times are optimal. Check out the results from the following social media sites:

TikTok
Best Time: 10 am and 12 pm
Best Day: Tuesday and Thursday


Instagram
Best Time: 7 am to 9 am and 11 pm to 2 pm
Best Day: Thursday, Monday, Friday


Facebook
Best Time: 7 am to 9 am

Best Day: Tuesday and Wednesday



LinkedIn
Best Time: 10 am to 12 pm

Best Day: Tuesday, Wednesday and Thursday

Twitter (X)
Best Time: 9 am to 11 am, and around 1 pm
Best Day: Tuesday, Wednesday and Thursday


Pinterest
Best Time: 8 pm, 4 pm, and 9 pm
Best Day: Sunday, Monday, and Tuesday



YouTube
Best Time: Between 2 pm to 4 pm on weekdays and 9 am to 11 am on weekends
Best Day: Thursday and Friday

While the timing of a post can certainly assist in gaining traction, the ultimate result depends on the post’s quality and creativity. The best times to post on social media are not always universal and can differ based on your audience's unique habits. Testing various posting times and analyzing performance metrics is key to discovering what truly drives engagement for your brand.


At SparkShoppe, we can help tailor your marketing strategy to fit your company’s needs. Contact us today to get started!

Brazil Bans X

The Meta AI Evolution: Bots, Engagement, and the Future of Social Interaction

April 10, 2025
Remember the early days of the Internet? Digital bots were the unruly disruptors, the digital equivalent of that persistent telemarketer. They clogged feeds with spam, automated shady schemes, and spread misinformation like a digital wildfire. But fast forward to today, and those once-rogue bots have pulled off a serious glow-up, transforming into surprisingly valuable tools for sparking engagement, fueling creativity, and even offering a semblance of companionship. Leading this evolution is Meta, who is boldly rewriting the rules of how AI-driven bots function and, perhaps more significantly, how they are perceived. Now, AI is vying for our attention through comment suggestions, personalized virtual assistants, and a standalone app. Meta is planting its AI roots deeper than we could have possibly imagined just a few short years ago. So, how did we get here, and more importantly, what does it all mean for our digital lives?

The New Playbook: How NIL Deals Are Reshaping Sports Marketing

April 4, 2025
The NCAA Tournament isn’t just about buzzer-beaters and Cinderella stories—it’s a massive stage for brands. With the rise of Name, Image, and Likeness (NIL) deals, marketing is shifting from traditional ads to direct athlete partnerships. Here’s how NIL is changing the game for brands and players alike.

Meta's New Scratch & Sniff Ads: A Game-Changer in Digital Marketing

March 31, 2025
Meta has just launched its latest feature—Scratch & Sniff Ads! Imagine scrolling through your feed and encountering an ad that doesn't just capture your attention visually, but engages your sense of smell.
Glass of Water

Saratoga Spring Water Goes Viral

March 27, 2025
Saratoga Spring Water Goes Viral Thanks to an Influencer’s Unlikely Morning Routine

Shaking Up the Market: The Rise of Spirit-Based RTDs

By Sierra Levine • March 25, 2025
While traditional malt-based seltzers once dominated this space, the recent surge in spirit-based RTDs has introduced a new wave of innovation and excitement for consumers. These cocktails-in-a-can are changing the way people enjoy their favorite drinks.

Content Saturation: Cutting Through the Noise

March 20, 2025
Do you ever feel like your content is a whisper in an endless buzz of content? No matter how many blogs, videos, or social media posts you create, it’s just not reaching your audience. Welcome to content saturation, the digital version of rush-hour traffic - where everyone is trying to get somewhere, but most of us are just stuck in the jam.
More Posts