Welcome back to The Shoppe! This week, we’re talking about Google banning climate change deniers from making money on YouTube, Instagram merging IGTV with feed videos, TikTok’s new Sound Partners, and the do’s and don’ts of social media management. Don’t forget to subscribe so you can be notified every time we post!

Google Bans Climate Change Deniers From Making Money on YouTube

In an ongoing effort to prevent the spread of misinformation, Google announced a new monetization policy for Google advertisers, publishers, and YouTube creators that “will prohibit ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change.” In other words, there will be no ads displayed on content that suggests climate change isn’t real. The tech giant also released a feature in Google Flights that lets you search for flights based on carbon emissions. Last week, Google also banned content that makes false claims about approved vaccines.

TikTok Adds Sound Partners to Help Brands Improve Reach

TikTok introduced six certified Sound Partners to their Marketing Partners program to help brands create sound-on strategies. The companies in the program are either categorized as Custom Sound, which means they’ll help advertisers make their own sounds for campaigns, or Subscription Sound, which offers brands project-based licensing plans for existing sounds that can be a monthly, yearly, or project-based plan. Music production firms and agencies in the Custom Sound Category include Karm, MassiveMusic, and The Elements, while Epidemic Sound, Songtradr, and UnitedMasters are in the Subscription Sound category. Sounds play a huge role in TikTok, and using or creating a viral sound can make or break a brand’s success on the app.