The Shoppe - Apple’s Worldwide Developers Conference, Tik Tok’s New Marketing Guide, & More!

June 9, 2021

Welcome back to The Shoppe! This week we’re talking about Apple’s WWDC Conference, TikTok helping out small businesses, Twitter unveiling a new paid option, and the internet experiencing an unexpected outage. Don’t forget to subscribe so you can be notified every time we post!

On Monday, Apple kicked off its annual Worldwide Developers Conference, and just like WWDC 2020, the conference was fully online. CEO Tim Cook announced new products and various operating system updates, including iOS15. This conference is geared towards software developers rather than the everyday consumer, but is a great way to preview new features that may be coming soon. Developers will immediately get access to the beta to explore new features and to start testing their apps in the new ecosystem (the public beta will be released later this summer). The Conference will be available for all to watch on Apple’s YouTube livestream, through the Apple Website, and other social networking platforms.

Twitter is beginning to roll out its new subscription offering Twitter Blue. The subscription is currently set to launch only in Canada and Australia to test the new feature. As part of this social experiment, Twitter wants to inform their users that the free version will not be disappearing at all. Twitter Blue includes perks such as being able to create bookmarked tweets in custom folders, a reader mode which allows long threads to be condensed with easier readability, and the ability to correct tweets up to 30 seconds before they are permanently published. Subscribers will also be able to customize the app icon color to their liking.


Thousands of government, news, and social media websites were impacted by a global outage due to U.S cloud based company Fastly Inc. The outage lasted a few minutes to an hour and affected high traffic websites such as Reddit, Amazon, CNN, Spotify, The New York Times, and more. Fastly, being one of the world's most popular cloud based content providers, said the disruption was caused by a “service configuration” and did not comment further on the matter. This kind of incident proves how fragile the internet really is, but at the same time how strong it is because of how fast it bounced back.



Never miss an update from “The Shoppe,” sign up for our email list today!

Subscribe

Sign up with your email address to receive news and updates.

Subscribe

We respect your privacy.

Marketing Trend Tracker - Series 16

February 19, 2025
The tech and social media world is buzzing with fresh updates that could shape the future of innovation and marketing. From Mistral AI's launch of its promising assistant, Le Chat, to Pinterest smashing records with user growth and revenue, there’s no shortage of exciting developments. Meanwhile, Microsoft is making waves in advertising by incorporating LinkedIn Audience Insights into its Performance Max campaigns, opening new doors for marketers. Whether it's advancements in AI or shifts in user behavior across platforms, these stories offer a glimpse into the rapidly evolving digital landscape. Keep reading to uncover the key takeaways and what they mean for the future.
Phone with apps on screen

Farewell to the Feathered Icon: the Duolingo Owl’s Death Breaks the Internet

February 13, 2025
This week, the “death” of an icon has sent shockwaves through the international community. Posts of remembrance have been shared by celebrities and organizations like World Health Organization (WHO), the European Space Agency and Netflix. The icon in question: the Duolingo Owl better known as Duo.
American Football

5 Memorable Super Bowl 2025 Ads

February 13, 2025
Here are five Super Bowl 2025 ads we thought stood out from the crowd!

Breaking the Mold: How TikTok Changed Marketing

January 29, 2025
TikTok’s future might seem uncertain, with debates about potential bans looming. Yet, it’s impossible to overlook the undeniable impact this platform has had on the marketing world. TikTok has completely rewritten the rules of advertising, bringing short-form, engaging, and authentic content to the forefront. It has shattered the traditional mold of polished, scripted advertisements and introduced a new era of storytelling and connection. This isn’t just a fleeting trend. TikTok is a reflection of evolving consumer preferences, pushing brands to adapt or risk irrelevance. It forces marketers to rethink how they advertise and what it means to truly engage audiences. Here’s how TikTok has reshaped marketing strategies across the board.
Image of database room

DeepSeek's Revolutionary Entry into the AI Landscape

January 29, 2025
The world of technology experienced a seismic shift recently with the debut of DeepSeek, an ambitious and innovative Artificial Intelligence platform that’s poised to redefine the field.
hands on keyboard with locks overlayed on the photo

The Ongoing Battle for Net Neutrality

January 14, 2025
The debate over Net Neutrality remains a critical issue, ensuring that Internet Service Providers (ISPs) treat all online data equally without prioritizing certain content or charging for premium access. Recent court rulings and the ongoing political discourse underscore the importance of legislative action to preserve an open and fair Internet, with significant implications for consumers, businesses, and innovation.
More Posts
Share by: