Heidi Reale

CEO, Founder

Heidi has 30 years of experience in retail and consumer packaged goods (CPG) industries with expertise in marketing and communications. She is a results-oriented executive with a proven track record of building teams and driving successful retail media, shopper marketing, loyalty marketing, digital, and social media communication programs.  Heidi is an agent for change who embraces the opportunities technology presents to build stronger consumer relationships and ultimately sales and profits.


Heidi holds a B.S. in Public Communication from Cornell University and an MBA in Marketing from RPI.  She is currently a professor of marketing and digital marketing at the University at Albany and has also taught marketing and advertising at RPI.


Specialties: Retail Media Networks, Shopper Marketing, Branding, Marketing, Public Communication, Digital Marketing, Crisis Management, Social Media Strategy, Consumer Research and Shopper Insights


Are you ready to ignite your digital marketing strategy? Contact me today to get started!

Fun Facts

What is your favorite app/social media platform? - Camera+ 

Who is your favorite singer/band? - Beatles & The Red Hot Chili Peppers 

Tell us a fun fact about yourself!  - I lived in London for 6 months and love to travel. 

Meet the Shoppe

Heidi Reale

CEO, Founder

Meagan Handford 

COO, Founder

Megan Finin

CMO

Sara Lilkas

Director of Client Services

Tarryn Rainis

Creative Manager

Susan Hale

Shopper Marketing Manager

Lindsey Maklos

Shopper Marketing Manager

Kirsten Kaminski

Shopper Marketing Manager

Scott Terwilliger

Marketing Manager

Kayla Scott

Shopper Marketing Planner

Maureen Murphy

Food and Entertaining Specialist 

Carson McLenithan

Digital Marketing Coordinator

Zachary Verde

Digital Marketing Coordinator

Kate Mackin

Shopper Marketing Manager 

Vik Persaud

Shopper Marketing Coordinator

Annette Izzo

Business Manager

Thomas Bedian

Marketing Manager

Aja Landolfi

Marketing Coordinator

Sierra Levine

Shopper Marketing Coordinator

Jessica Reale

Marketing Coordinator
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