Barbie and Oppenheimer Take the Marketing World by Storm

The wait is over. Arguably, the two largest movies of the summer were released last Friday. Over the weekend, the films brought in a combined revenue of $235.5 million in the United States, with Barbie accounting for $155 million and Oppenheimer bringing in the remaining $80.5 million. 

Barbie and Oppenheimer have coexisted for several months as natural opposites, much like a yin and yang relationship, because of their differing subject matter and color schemes. Fans created a friendly rivalry between the two films and encouraged people to pick a side: Team Barbie or Team Oppenheimer. Through this emerged the term “Barbenheimer”, a collective term for both films.

Threads: Twitter’s Newest Rival

On July 5th, Mark Zuckerberg and the Meta team released Threads, a Twitter-like app that is connected to each user’s Instagram account. The app received an astounding 100 million sign-ups within a week of its debut. Hundreds of top brands flocked to Threads to begin their social media campaigns on the app and generate higher engagement rates than most other social platforms.

In spite of its strong start, over the past week, Threads has seen a 70% decline in its active users. Meta has said that it plans to add significant updates to draw users back to Threads. However, Elon Musk’s rebranding of Twitter to X could be the driving factor that Meta needs to pull users back to Threads.

Over the past few months, Canva has continuously released new innovative software updates, including Create an Animation and Magic Edit. In July, Canva announced the release of three new tools to help your marketing team collaborate seamlessly.

Canva’s Draw feature lets users freely sketch on a digital whiteboard using various drawing tools. This feature is extremely useful when sketching out ideas for social posts to share with your team. These whiteboards can then be shared on your team’s planning documents and spreadsheets.

Canva has made sharing these whiteboards and other designs even easier by embedding them straight through the share button. Users can embed these designs into their documents and spreadsheets to make content sharing with coworkers and clients less complicated.