When the news started to break on social media that the star was attending the game, her search volume increased all the way to the max volume of recording by Google. As shown above, the largest search increase occurred in the regions closest to the game. Catapulting off Swift’s already staggering number of Google hits from her previous week's takeover of Google to reveal the titles of the vault tracks of her upcoming rerecording of 1989, where she challenged fans to solve 33 million puzzles on the platform before the vault was opened and the track names were released. 

As news of Taylor Swift's attendance at the game spread across social media, 'Swifties' promptly tuned in to their televisions and logged into their streaming services, resulting in a significant boost in viewership. According to David Rumsey of Front Office Sports , there was a staggering 63% increase in female viewership among the 18-49 age group compared to the previous week's game. Swift's presence was not only captivating existing fans but also attracting a whole new demographic to NFL broadcasts.

Taylor Swift's impact on the NFL and the internet as a whole was not confined to the game itself. Her choice of attire during the event sparked a fashion frenzy among fans. The New Balance 550 shoes she wore quickly became the trending item on New Balance's website, with Swifties flocking to purchase the same shoes she was sporting. This unexpected crossover of fashion and sports created a marketing sensation and showcased Swift's ability to influence consumer behavior in diverse industries.

So while it is yet to be seen if it’s a Love Story or if it will go down in flames, the SparkShoppe team can keep you up-to-date on the world of social media. Be sure to follow us on all social platforms!