5 Essential Tips for Digital Marketing this Holiday Season

September 14, 2023

The holiday season is fast approaching and it’s time to start preparing for the biggest shopping events of the year. Both Black Friday and Cyber Monday generate billions of dollars in sales each year. This is the perfect opportunity to boost sales and get your business ready for the holiday season. However, with so many businesses competing for the same consumers, it’s important to have a strong digital marketing strategy. Here are five important tips for digital marketing this holiday season.

Create a Holiday Marketing Calendar 

One of the most important steps is planning. Get ahead of the game and create a holiday calendar for all your promotions, sales, and events. This ensures your marketing team is organized and your promotions are well-timed. Pre-plan content for social media and advertising campaigns to get the most out of your budget.

Optimize Your Website

Make sure your website can handle the increased traffic during the holiday season. It’s important to have a fast and reliable website. This will reduce bounce rates and increase conversions. Optimize images, compress files, and enable caching to improve load times. Make sure all links work properly and all pages are up-to-date.


Pre-Build Your Email Lists 

Build those email lists before the holidays hit! This will help you to reach your already loyal customers with special offers and exclusive discounts. Send out newsletters and promotional emails leading up to Black Friday and Cyber Monday. Make the emails unique and personalized to make a lasting impression.

Strengthen Your Social Media Presence
There are many steps that you can do to better optimize your social media pages and create better brand loyalty. For Black Friday and Cyber Monday, create a branded hashtag and encourage customers to share their experiences using it. Run giveaways and competitions for people to interact with your brand. Consistently post content that informs and inspires the audience, keep in mind any holiday promotions that are currently running.

Utilize Retargeting Ads

Retargeting ads aim to reach the users who have shown interest in your business within a specific time frame. During the holiday season, this is crucial. A user may visit your site and browse, then leave. Retargeting ads are a way to bring them back. You can offer a special promotion, exclusive content, or even just a friendly reminder of your brand. 


The holidays can be stressful, and not everyone has the time or enterprise to implement these strategies. That is where SparkShoppe comes in - we make executing a 360-degree marketing strategy easy! Contact us today to get started.

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