Digital Trends to Look for in 2025

December 13, 2024

As 2024 comes to an end, it’s the perfect time to look ahead and prepare for the opportunities 2025 will bring. Are you ready to stay ahead of the game? SparkShoppe is here to help you prepare by exploring the key trends we expect to shape social media marketing. Let’s make 2025 your most successful year yet! 

Brazil Bans X

Augmented Reality and Wearable Integrations

Augmented reality (AR) and wearable technology will revolutionize how brands interact with consumers. While Snapchat pioneered AR with its World Lenses designed for Spectacles, which were released in 2017, platforms like Meta are driving the next wave. Meta’s upcoming AR Ray-Bans, which are not yet consumer-ready, will aim to reshape experiences with “try-on” tools for clothing, furniture, and more, letting users visualize products in their real-world environments.

Instagram is also leading this charge, introducing features that will allow people to cross-post content from their Ray-Bans, like real-time live streaming from a first-person perspective, enabling immersive, real-time content creation through wearable devices like Meta’s Ray-Bans. For marketers, this will mean shifting from traditional promotion to creating dynamic, experiential storytelling - think live unboxings or first-person adventure narratives - that can be integrated seamlessly into consumers’ daily lives. 


Pinterest has also joined the AR innovation with tools like body type filters and virtual try-ons for fashion, makeup, and home decor. These features make online shopping more interactive and inclusive while creating new opportunities for brands to engage audiences in a visually compelling way. 

Voice Search

Voice search will become a powerful force in 2025 as more people increasingly rely on voice assistants like Siri, Alexa and Google Assistant to interact with platforms, search for content and discover brands. In line with this shift, Siri’s integration with ChatGPT through custom shortcuts provides users with advanced AI capabilities and seamless interactions. To stay competitive, marketers will need to ensure the businesses they represent have content that is optimized for voice search. This means content should be optimized for conversational, question-based voice queries, and they should also refine local SEO with accurate listings for hours and addresses.

The rise of voice search also opens up new avenues for engagement, with voice-activated advertisements and AI-powered features becoming more common. Since users can have hands-free interactions, voice search will encourage multitasking and foster deeper connections with users. Voice search will also drive accessibility, making it easier for individuals with disabilities to interact with social platforms. Marketers will need to rethink traditional strategies and design campaigns that embrace verbal interactions, voice-activated promotions, and tailored responses to emerging consumer behaviors.

Video Content

Video content remains a dominant force, with platforms like YouTube, TikTok and Instagram Reels continuing to prioritize short-form, engaging and interactive formats. Consumers are increasingly gravitating towards videos that deliver quick, visually appealing, and creative storytelling. Brands and marketers can capitalize on this by building real-time connections through live streaming, Q&As and attention-grabbing short-form campaigns.


This shift reflects a broader appetite for visual communication and high-impact storytelling. To thrive in 2025, marketers must craft sharable, mobile-optimized videos that captivate audiences while reinforcing brand messages. No matter the topic, video will remain an essential tool for driving engagement and expanding reach.


The trends shaping social media in 2025 will offer brands unparalleled opportunities to create meaningful, engaging experiences that resonate with consumers to foster lasting connections. Marketers who actively embrace these changes and rethink traditional strategies will be well-positioned to thrive in an evolving digital landscape, turning challenges into opportunities for unparalleled growth and success. 


Is your brand’s digital and social strategy prepared for 2025? Contact us today to learn more about our digital marketing services.

The Meta AI Evolution: Bots, Engagement, and the Future of Social Interaction

April 10, 2025
Remember the early days of the Internet? Digital bots were the unruly disruptors, the digital equivalent of that persistent telemarketer. They clogged feeds with spam, automated shady schemes, and spread misinformation like a digital wildfire. But fast forward to today, and those once-rogue bots have pulled off a serious glow-up, transforming into surprisingly valuable tools for sparking engagement, fueling creativity, and even offering a semblance of companionship. Leading this evolution is Meta, who is boldly rewriting the rules of how AI-driven bots function and, perhaps more significantly, how they are perceived. Now, AI is vying for our attention through comment suggestions, personalized virtual assistants, and a standalone app. Meta is planting its AI roots deeper than we could have possibly imagined just a few short years ago. So, how did we get here, and more importantly, what does it all mean for our digital lives?

The New Playbook: How NIL Deals Are Reshaping Sports Marketing

April 4, 2025
The NCAA Tournament isn’t just about buzzer-beaters and Cinderella stories—it’s a massive stage for brands. With the rise of Name, Image, and Likeness (NIL) deals, marketing is shifting from traditional ads to direct athlete partnerships. Here’s how NIL is changing the game for brands and players alike.

Meta's New Scratch & Sniff Ads: A Game-Changer in Digital Marketing

March 31, 2025
Meta has just launched its latest feature—Scratch & Sniff Ads! Imagine scrolling through your feed and encountering an ad that doesn't just capture your attention visually, but engages your sense of smell.
Glass of Water

Saratoga Spring Water Goes Viral

March 27, 2025
Saratoga Spring Water Goes Viral Thanks to an Influencer’s Unlikely Morning Routine

Shaking Up the Market: The Rise of Spirit-Based RTDs

By Sierra Levine • March 25, 2025
While traditional malt-based seltzers once dominated this space, the recent surge in spirit-based RTDs has introduced a new wave of innovation and excitement for consumers. These cocktails-in-a-can are changing the way people enjoy their favorite drinks.

Content Saturation: Cutting Through the Noise

March 20, 2025
Do you ever feel like your content is a whisper in an endless buzz of content? No matter how many blogs, videos, or social media posts you create, it’s just not reaching your audience. Welcome to content saturation, the digital version of rush-hour traffic - where everyone is trying to get somewhere, but most of us are just stuck in the jam.
More Posts
Share by: