How to Use Twitter for Marketing
July 12, 2018
For many companies, Twitter is only used to share content such as a new blog post, product release, or other newsworthy events. However, just using Twitter in this manner is ineffective and companies are missing many opportunities to connect with potential customers. Follow these tips to
start growing your Twitter presence and engaging with your audience!
- Brand-Oriented: When using any type of social media in business, it is very important to keep content relevant to the brand. Your business’ Twitter account should be used to promote your business, business goals, and industry-related information.
- Interact with Others: Twitter was developed to be a microblogging platform full of interactions. Part of your Twitter strategy, should include interacting with your followers. Staying up-to-date with Twitter notifications, mentions, and direct messages is important to show followers that your business is interested in feedback they are sharing. This is especially important if Twitter is a part of your customer service strategy. If a consumer has an issue or a complaint, they expect a response in a timely manner, and in most cases some kind of solution.
- Tweet Often: In order for consumers to have top-of-mind awareness about the business, the business should tweet often, once a day is a good place to start, but keep in mind that in tweeting once a day, your message may get lost in your followers’ feeds. It is suggested that businesses tweet 10-15 times per day, including retweets and comments.
- Retweet and Mention Others in Original Tweets: Retweeting other business’ tweets and content relevant to your business will help to establish connections in the public and will allow your brand to be noticed by new people if other brands retweet tweets that you have mentioned them in.
- Schedule Tweets in Advance: Create a content calendar to plan out when certain tweets will be posted. Planning and scheduling content in advance will allow you to be prepared if you get busy or don’t have time to come up with a tweet on a daily basis.
- ‘Like’ Other’s Tweets: Show some love to other business’ and followers’ tweets especially if they are complementing your business.
- Keep Tweets Short and Conversational: Twitter is a casual social media network which is why it is important to keep a conversational, engaging tone in your business’ tweets.
- Follow Trends: Keep an eye on trending topics and join in when it’s relevant and appropriate for your brand to do so. Jumping onto a popular hashtag should be done with caution to make sure the topic makes sense and does not hurt your brand image.
Ready to get started on your Twitter strategy? Contact us today!
Never miss an update from “The Shoppe,” sign up for our email list today!
Subscribe
Sign up with your email address to receive news and updates.
Subscribe
We respect your privacy.
The tech and social media world is buzzing with fresh updates that could shape the future of innovation and marketing. From Mistral AI's launch of its promising assistant, Le Chat, to Pinterest smashing records with user growth and revenue, there’s no shortage of exciting developments. Meanwhile, Microsoft is making waves in advertising by incorporating LinkedIn Audience Insights into its Performance Max campaigns, opening new doors for marketers. Whether it's advancements in AI or shifts in user behavior across platforms, these stories offer a glimpse into the rapidly evolving digital landscape. Keep reading to uncover the key takeaways and what they mean for the future.
This week, the “death” of an icon has sent shockwaves through the international community. Posts of remembrance have been shared by celebrities and organizations like World Health Organization (WHO), the European Space Agency and Netflix. The icon in question: the Duolingo Owl better known as Duo.
Here are five Super Bowl 2025 ads we thought stood out from the crowd!
TikTok’s future might seem uncertain, with debates about potential bans looming. Yet, it’s impossible to overlook the undeniable impact this platform has had on the marketing world. TikTok has completely rewritten the rules of advertising, bringing short-form, engaging, and authentic content to the forefront. It has shattered the traditional mold of polished, scripted advertisements and introduced a new era of storytelling and connection. This isn’t just a fleeting trend. TikTok is a reflection of evolving consumer preferences, pushing brands to adapt or risk irrelevance. It forces marketers to rethink how they advertise and what it means to truly engage audiences. Here’s how TikTok has reshaped marketing strategies across the board.
The world of technology experienced a seismic shift recently with the debut of DeepSeek, an ambitious and innovative Artificial Intelligence platform that’s poised to redefine the field.
The debate over Net Neutrality remains a critical issue, ensuring that Internet Service Providers (ISPs) treat all online data equally without prioritizing certain content or charging for premium access. Recent court rulings and the ongoing political discourse underscore the importance of legislative action to preserve an open and fair Internet, with significant implications for consumers, businesses, and innovation.
Address
4 Corporate Drive,
Clifton Park, NY 12065
Shopper and Marketing Insights to Your Inbox!
Sign up with your email address to receive updates and insights from the SparkShoppe team!
Newsletter footer
We support your right to privacy and therefore will not disclose your personal data to other organizations, third party vendors, suppliers or marketers.
© 2024 All Rights Reserved | Privacy Policy | Accessibility Statement