The Shoppe - Interactive Ads, The Duke of Sussex & More

Claire Amiot • September 10, 2020

This week from The Shoppe, we’re covering interactive advertisements, The Duke and Duchess, Facebook amidst the 2020 election and more! Tune in every week to see what has made headlines.

Testing new interactive technologies, Unilever and Target have created a voice-powered advertisement that allows viewers to respond with verbal commands to receive coupons. Technologies that support this new format are virtual assistants like Siri, Google Assistant and Amazon’s Alexa. With the surge of consumers stuck at home, experts are reporting a spurred interest in voice commerce. 

The Duke and Duchess of Sussex have announced a several year partnership with Netflix to create family films, TV series, and children’s shows. While it is unlikely the duo stars in production, they intend to continue their work with diverse communities and causes, telling inspirational stories and increasing understanding on a massive scale.

In an effort to prevent the spread of last minute misinformation, Mark Zuckerberg has announced that Facebook will not be selling inventory for political ads in the week leading up to the 2020 election. Ads purchased before that week are able to run during that time, and all posts suggesting that people will contract COVID-19 from voting will be removed from the platform. Facebook will also feature a voting information center, providing accurate and up-to-date registration information, as well as vote by mail details and a polling place locator.

In the new film, “You Can’t Stop Sisters,” Nike spotlights the Williams sisters’ impact on tennis and sports. Combining their total successes, the 60-second ad spot features imagery from the start of their careers to the present, showing how the sisters have changed the game of tennis and supported each other every step of the way. With an emphasis on sisterhood and representation, Serena narrates, “You saw two tennis players trying to win a game, we saw two sisters changing it.”

View “You Can’t Stop Sisters,” here .

Never miss an update from “The Shoppe,” sign up for our email list today!

The New Playbook: How NIL Deals Are Reshaping Sports Marketing

April 4, 2025
The NCAA Tournament isn’t just about buzzer-beaters and Cinderella stories—it’s a massive stage for brands. With the rise of Name, Image, and Likeness (NIL) deals, marketing is shifting from traditional ads to direct athlete partnerships. Here’s how NIL is changing the game for brands and players alike.

Meta's New Scratch & Sniff Ads: A Game-Changer in Digital Marketing

March 31, 2025
Meta has just launched its latest feature—Scratch & Sniff Ads! Imagine scrolling through your feed and encountering an ad that doesn't just capture your attention visually, but engages your sense of smell.
Glass of Water

Saratoga Spring Water Goes Viral

March 27, 2025
Saratoga Spring Water Goes Viral Thanks to an Influencer’s Unlikely Morning Routine

Shaking Up the Market: The Rise of Spirit-Based RTDs

By Sierra Levine • March 25, 2025
While traditional malt-based seltzers once dominated this space, the recent surge in spirit-based RTDs has introduced a new wave of innovation and excitement for consumers. These cocktails-in-a-can are changing the way people enjoy their favorite drinks.

Content Saturation: Cutting Through the Noise

March 20, 2025
Do you ever feel like your content is a whisper in an endless buzz of content? No matter how many blogs, videos, or social media posts you create, it’s just not reaching your audience. Welcome to content saturation, the digital version of rush-hour traffic - where everyone is trying to get somewhere, but most of us are just stuck in the jam.
Computer circuit board

Marketing Trend Tracker - Series 17

March 20, 2025
Discover how AI advancements like Meta’s proprietary AI chips and LinkedIn’s Predictive Audiences, plus March Madness campaigns, are revolutionizing marketing.
More Posts
Share by: