Additionally, the Curry Brand will be investing in youth sports through partnerships with nonprofit organizations like the Positive Coaching Alliance. The company stated that a percentage of the brand’s yearly revenue will be redistributed into under-resourced communities, working to establish safe spaces to play and support programs that create opportunities for young athletes. Curry Brand is set to launch December 11th, starting with performance basketball shoes.

Within the first half of November, the gaming industry spent over $45M on print, TV and digital ads, following the release of the latest Xbox and PlayStation. Spending over $15M on the promotion of the PS5, Sony has tripled the ad spend of Microsoft for the Xbox Series X|S. Additionally, Ninentdo has boosted their spending by 138% despite not releasing a new console this holiday season. Amid the shutdowns and social restrictions of COVID-19, the gaming industry has seen a 24% increase in consumer spending. Whether big tech companies’ ad spend is partnered with the release of a new console or not, the drive to maintain their positions as the industry’s leaders is clear in their marketing efforts.

The dating app showcases Satan, played by Ryan Reynolds, matching with a woman named 2020 in the viral advertisement that launched last week. Depicting the couple falling in love, posing for a selfie in front of a dumpster fire, stealing toilet paper and wishing the year would never end, the film pokes fun at a disastrous year while encouraging Match users to try again in 2021. The ad features a new recording of Taylor Swift’s ‘Love Story,’ with the tagline, “A match made in hell is still a Match.” Produced by Reynolds’ Maximum Effort, the ad has reached over a million views on YouTube and can be viewed here.

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