The Shoppe - Facebook Groups, Twitter Studies, & More

October 7, 2020

Welcome back to The Shoppe! This week we’re covering updates to Facebook Groups, Twitter studies on consumer interests, the emergence of a COVID-19 proximity detecting app and more. Tune in every week to hear the latest!

Governor Andrew Cuomo announces the launch of an app that notifies New Yorkers, as well as residents of four surrounding states, if they’ve come into contact with someone who has tested positive for COVID-19. “COVID Alert New York” will tell you if you are within six feet of a person who tested positive, as well as if you were within six feet of a person who tested positive for over 10 minutes.

Available for both Apple and Android users, the app does not track your location or movement, collect or store any personal information, and is completely anonymous. Rather, it uses data from the Department of Health and Bluetooth technology to sense another phone with the same app.


Instagram Releases Guides on How to Set-Up & Maximize Instagram Shops

In an effort to help brands reach potential customers via Instagram Shops, Instagram has published The Season for Shops site, featuring a range of guides for creating Shops, setting up shopping ads, creating custom shopping audiences, tagging products in posts and stories, and more! Through visual descriptions and graphics, the page makes it easy for businesses to learn about the key elements of Shops and the steps required to make the most of their Shops.

Twitter has shared a variety of insights on the latest shifts in trending topics of conversation amidst the global pandemic. In its analysis, the app found a 42% increase in tweets about parenting, a 24% increase in trying new things, and a 91% increase in interest in arts and crafts. They have found that forced lockdowns have encouraged the replacement of normal social activities with new interests and hobbies. People are seeking out creative hobbies like cooking, painting, and photography, as well as ways to entertain and educate children stuck at home. Brands should be prepared to adapt to these major changes in consumer behaviors, interests and attitudes this holiday season.

Facebook has launched a new set of admin tools for Groups, allowing the control of group discussion and management of engagement through automated rules. The new tools will enable admins to block certain keywords, reject posts that include links, and restrict posting capabilities dependent upon time spent as a member. Ultimately, the new Admin Assist allows for automated control of published content within groups. In addition to admin tools, there are now hashtag defined, pinnable topics within Groups. Users can now add topics to their posts by adding hashtags, which admins can then pin to the top of Facebook Groups for easy content sorting.

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