First, you need to install the “Add-On” which can be done easily by clicking “Add-ons” on the Google Docs menu bar. There you can search “WordPress” and simply add it to your array of applications. The add-on allows you to compose in Google Docs and publish to WordPress without losing your images or formatting in the process. This not only makes WordPress more efficient but can help it gain more business. The popularity of Google Docs can be the determining factor if a business chooses WordPress or not. As competition in the CMS industry increases with the likes of Squarespace, WebGUI, Drupal, Joomla, MODX, Concrete5 and many others; it’s important for companies to differentiate themselves. Competition often leads to a better experience for users and this move by WordPress clearly displays that. As WordPress leads the way to creating the most user friendly experience it’ll be interesting to see how this industry develops as marketers look for more tools to engage their audiences.

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