Get Real! Virtual Reality in Business

July 1, 2016

We have all seen Sci-Fi movies where the stars have these high tech glasses or Virtual Reality capsules that throw them into various fantasies. The ability to experience different scenarios or adventurous journeys is the key attraction to Virtual Reality devices. This is mainly due to the fact that there are no obvious downfalls except for the time lost living in a virtual world. Virtual Reality has many marketers and everyday people confused. Is it just a fad because it is so new to the market, or is it the way of the future?

If you are anything like me, you may be a bit more optimistic and see the bigger picture with this technology. Sure, it will be fun to "Walk with the dinosaurs" or "Save the world as a secret spy agent," but besides the gaming and adventurous side of this technology, Virtual Reality has many practical business uses.



With the rise of Live-Streamed Videos, Virtual Reality can allow consumers to interact with marketers’ products and services. They can get a "hands on" experience with the products without buying them. This brings a whole new level to product testing, reviews, and how to target consumers.


 Companies can test different options for certain products, get feedback, and even play with different scenarios to see which one is more favorable with the public and make business decisions based on the outcomes. Along with these interactions, Virtual Reality is a digital experience and information can be taken in real time. The databases of information that Virtual reality supplies can give better insights into the minds of customers. The ways in which companies can interact with their customers and display their products has just sky rocketed!

In a community oriented world where many people are trying to understand the struggles of others and find ways to help them, Virtual Reality can be the solution. A few companies in the medical industry have adopted Virtual Reality technology and have used it in many creative ways. For example, Excedrin, a migraine medication company, created a virtual reality-based symptom simulator. This allows family members and friends to understand what it feels like to suffer from intense migraine pain. This opens the door for other symptom related simulators. What if people could finally understand what it was like to have Autism or to suddenly lose your vision? Now doctors and researchers can actually get experience instead of knowledge about a specific obstacle their patients are suffering from. This will not only lead to better treatment but possible cures. Again, THE POSSIBILITIES ARE ENDLESS.

 I don't know about you, but I think Virtual Reality is here to stay and we have only begun to tap into the ways to change the world. The future isn't tomorrow, it's today.


Never miss an update from “The Shoppe,” sign up for our email list today!

Subscribe

Sign up with your email address to receive news and updates.

Subscribe

We respect your privacy.

February 19, 2025
The tech and social media world is buzzing with fresh updates that could shape the future of innovation and marketing. From Mistral AI's launch of its promising assistant, Le Chat, to Pinterest smashing records with user growth and revenue, there’s no shortage of exciting developments. Meanwhile, Microsoft is making waves in advertising by incorporating LinkedIn Audience Insights into its Performance Max campaigns, opening new doors for marketers. Whether it's advancements in AI or shifts in user behavior across platforms, these stories offer a glimpse into the rapidly evolving digital landscape. Keep reading to uncover the key takeaways and what they mean for the future.
Phone with apps on screen
February 13, 2025
This week, the “death” of an icon has sent shockwaves through the international community. Posts of remembrance have been shared by celebrities and organizations like World Health Organization (WHO), the European Space Agency and Netflix. The icon in question: the Duolingo Owl better known as Duo.
American Football
February 13, 2025
Here are five Super Bowl 2025 ads we thought stood out from the crowd!
January 29, 2025
TikTok’s future might seem uncertain, with debates about potential bans looming. Yet, it’s impossible to overlook the undeniable impact this platform has had on the marketing world. TikTok has completely rewritten the rules of advertising, bringing short-form, engaging, and authentic content to the forefront. It has shattered the traditional mold of polished, scripted advertisements and introduced a new era of storytelling and connection. This isn’t just a fleeting trend. TikTok is a reflection of evolving consumer preferences, pushing brands to adapt or risk irrelevance. It forces marketers to rethink how they advertise and what it means to truly engage audiences. Here’s how TikTok has reshaped marketing strategies across the board.
Image of database room
January 29, 2025
The world of technology experienced a seismic shift recently with the debut of DeepSeek, an ambitious and innovative Artificial Intelligence platform that’s poised to redefine the field.
hands on keyboard with locks overlayed on the photo
January 14, 2025
The debate over Net Neutrality remains a critical issue, ensuring that Internet Service Providers (ISPs) treat all online data equally without prioritizing certain content or charging for premium access. Recent court rulings and the ongoing political discourse underscore the importance of legislative action to preserve an open and fair Internet, with significant implications for consumers, businesses, and innovation.
More Posts
Share by: