Don't blink- Facebook technology moves fast!

June 7, 2016

Social marketing can be a double-edged sword: new and exciting technology is constantly emerging but staying atop of the changes can sometimes be a challenge.


Facebook for business is a great way to stay up to date and learn from best-in-class retailers and brands.  Most recently, the platform has made a lot of changes with their dynamic and slideshow ad formats.

A year ago, many would be shocked to see the sneakers they were just looking at on Footlocker.com popping up on their Facebook news feed.  Today, this dynamic targeting is commonplace.  It is a marketers dream come true and over 2.5 billion unique products have been uploaded to Facebook to be a part of this ad format.  At SparkShoppe we are excited to use this tool, as delivering relevant ads to customers is so important in today's digital world.

Social marketing can be a double-edged sword: new and exciting technology is constantly emerging but staying atop of the changes can sometimes be a challenge.


Facebook for business is a great way to stay up to date and learn from best-in-class retailers and brands.  Most recently, the platform has made a lot of changes with their dynamic and slideshow ad formats.


A year ago, many would be shocked to see the sneakers they were just looking at on Footlocker.com popping up on their Facebook news feed.  Today, this dynamic targeting is commonplace.  It is a marketers dream come true and over 2.5 billion unique products have been uploaded to Facebook to be a part of this ad format.  At SparkShoppe we are excited to use this tool, as delivering relevant ads to customers is so important in today's digital world.

Video is obviously a growing trend on social platforms, however, the other unique format that is gaining popularity on Facebook is slideshow ads.  These are particularly interesting as they look like video ads, but the creative is just static images.  Another added bonus is that it doesn’t require as much data to view this format.  Coca-Cola recently had huge success with these ads in Africa because they were able to reach the population without data limitations.


As Ferris Bueller says, "Life moves pretty fast, if you don't stop and look around once in a while, you could miss it."  We certainly share his sentiment when it comes to digital marketing platforms and the technology they use!

Never miss an update from “The Shoppe,” sign up for our email list today!

Subscribe

Sign up with your email address to receive news and updates.

Subscribe

We respect your privacy.

Marketing Trend Tracker - Series 16

February 19, 2025
The tech and social media world is buzzing with fresh updates that could shape the future of innovation and marketing. From Mistral AI's launch of its promising assistant, Le Chat, to Pinterest smashing records with user growth and revenue, there’s no shortage of exciting developments. Meanwhile, Microsoft is making waves in advertising by incorporating LinkedIn Audience Insights into its Performance Max campaigns, opening new doors for marketers. Whether it's advancements in AI or shifts in user behavior across platforms, these stories offer a glimpse into the rapidly evolving digital landscape. Keep reading to uncover the key takeaways and what they mean for the future.
Phone with apps on screen

Farewell to the Feathered Icon: the Duolingo Owl’s Death Breaks the Internet

February 13, 2025
This week, the “death” of an icon has sent shockwaves through the international community. Posts of remembrance have been shared by celebrities and organizations like World Health Organization (WHO), the European Space Agency and Netflix. The icon in question: the Duolingo Owl better known as Duo.
American Football

5 Memorable Super Bowl 2025 Ads

February 13, 2025
Here are five Super Bowl 2025 ads we thought stood out from the crowd!

Breaking the Mold: How TikTok Changed Marketing

January 29, 2025
TikTok’s future might seem uncertain, with debates about potential bans looming. Yet, it’s impossible to overlook the undeniable impact this platform has had on the marketing world. TikTok has completely rewritten the rules of advertising, bringing short-form, engaging, and authentic content to the forefront. It has shattered the traditional mold of polished, scripted advertisements and introduced a new era of storytelling and connection. This isn’t just a fleeting trend. TikTok is a reflection of evolving consumer preferences, pushing brands to adapt or risk irrelevance. It forces marketers to rethink how they advertise and what it means to truly engage audiences. Here’s how TikTok has reshaped marketing strategies across the board.
Image of database room

DeepSeek's Revolutionary Entry into the AI Landscape

January 29, 2025
The world of technology experienced a seismic shift recently with the debut of DeepSeek, an ambitious and innovative Artificial Intelligence platform that’s poised to redefine the field.
hands on keyboard with locks overlayed on the photo

The Ongoing Battle for Net Neutrality

January 14, 2025
The debate over Net Neutrality remains a critical issue, ensuring that Internet Service Providers (ISPs) treat all online data equally without prioritizing certain content or charging for premium access. Recent court rulings and the ongoing political discourse underscore the importance of legislative action to preserve an open and fair Internet, with significant implications for consumers, businesses, and innovation.
More Posts
Share by: