DJ Khaled...The Art of Snapchat Self Promotion by Ronnie Goldberg

April 18, 2016

Since this is a digital marketing course, I’ve decided to discuss the best digital marketer of 2015-2016. That would be DJ Khaled. Khaled has used his fame and large fan base to make money and grow his fame via the use of snapchat. The ridiculousness and hilarity of his snaps are what initially grew such a huge following, but the way he has benefited is through promotion of other products such as apple Cîroc, Dove Soap, cocoa butter, and several others. This became recognized by companies, and they would take action by sending him free products and in exchange he takes a snap of that product, and uploads the picture/video for millions of people to see.

Three screenshots of DJ Khalid demonstrating his self promotion. The first screenshot features a selfie of Khalid with headphones on and the caption “let me inspire you.” Second screenshot features Khalid in the mirror with a bottle of mouthwash claiming “the key to more success trust me.” Third screenshot is Khalid brushing his teeth in the mirror with the caption “so important.”

For instance Rolex will send him a free watch and in exchange they get the exposure from millions of people who now see a celebrity wearing their upper echelon brand. A very smart marketing ploy.

In addition to the countless promotions he has made on his snapchat, he basically has started his own online business from his silly slogans that he says and sometimes yells in his snaps. Catch phrases like “Bless up”, “Another one”, “Major Key”, “Just Know”, are all being thrown onto t-shirts and sold on his website. He is successfully selling flip flops that say these slogans on them for $65 dollars apiece. God bless America. Even Khaled’s Chef who gets much attention on his snapchat is getting business opportunities of her own.

The art of self-promotion is displayed beautifully by DJ Khaled, and it truly is amazing how effective it can. He went from a borderline celebrity to a mega superstar in about six months just by using the snapchat app. It is amazing the world we live in, and how much technology has become an integral part of success in business and fame. Both are exemplified by DJ Khaled to perfection.

Never miss an update from “The Shoppe,” sign up for our email list today!

We respect your privacy.

< Older Post

Newer Post >

Size Matters: 2025 Social Sizing Guide

April 22, 2025

Perfecting your social media game starts with nailing one key detail: sizing. From profile pics to post images, every platform has unique size requirements. To make your content shine, you need to know these dimensions inside and out. Want to become a pro at perfecting post sizes? Check out these tips and tools to level up your social media game! Mastering social media sizes in 2025 doesn’t mean memorizing every pixel. Instead, cheat sheets are your best friend! Hootsuite’s updated 2025 guide offers a detailed list of image sizes across platforms, covering all your organic social media needs.

The Best Times To Post In 2025

April 21, 2025

The landscape of social media user activity continues to evolve in 2025, bringing new opportunities to fine-tune your posting strategy. Knowing when your audience is most active can help boost your organic reach. Across social media, the best time to post is on mid-week days, Wednesday and Thursday, from 7 am to 9am, 1 pm to 3 pm, and 7 pm to 9 pm. However, platforms tend to differ in what times are optimal. Check out the results from the following social media sites:

The Meta AI Evolution: Bots, Engagement, and the Future of Social Interaction

April 10, 2025

Remember the early days of the Internet? Digital bots were the unruly disruptors, the digital equivalent of that persistent telemarketer. They clogged feeds with spam, automated shady schemes, and spread misinformation like a digital wildfire. But fast forward to today, and those once-rogue bots have pulled off a serious glow-up, transforming into surprisingly valuable tools for sparking engagement, fueling creativity, and even offering a semblance of companionship. Leading this evolution is Meta, who is boldly rewriting the rules of how AI-driven bots function and, perhaps more significantly, how they are perceived. Now, AI is vying for our attention through comment suggestions, personalized virtual assistants, and a standalone app. Meta is planting its AI roots deeper than we could have possibly imagined just a few short years ago. So, how did we get here, and more importantly, what does it all mean for our digital lives?

The New Playbook: How NIL Deals Are Reshaping Sports Marketing

April 4, 2025

The NCAA Tournament isn’t just about buzzer-beaters and Cinderella stories—it’s a massive stage for brands. With the rise of Name, Image, and Likeness (NIL) deals, marketing is shifting from traditional ads to direct athlete partnerships. Here’s how NIL is changing the game for brands and players alike.

Meta's New Scratch & Sniff Ads: A Game-Changer in Digital Marketing

March 31, 2025

Meta has just launched its latest feature—Scratch & Sniff Ads! Imagine scrolling through your feed and encountering an ad that doesn't just capture your attention visually, but engages your sense of smell.

Saratoga Spring Water Goes Viral

March 27, 2025

Saratoga Spring Water Goes Viral Thanks to an Influencer’s Unlikely Morning Routine