Back to the Future: How Pepsi Updated Its Iconic Logo for the Digital Age

April 14, 2023

Pepsi has long been a significant player in the beverage industry, and it has become an iconic global brand over the years. Its logo and visual identity have been the same for the past decade, but the company has recently embarked on a new journey by unveiling a new logo and visual identity mark. This change is part of the company's efforts to position itself for the digital age and beyond. 

Why would Pepsi change their iconic logo by simplifying it? One of the largest reasons is that the company believes that the new design will help it better connect with consumers in our increasingly digitized, online world. Pepsi has a robust social media presence, and the new logo is designed to stand out on these platforms. The updated minimalistic design can be easily recognizable as a small avatar/icon, fitting neatly into the corners of phone screens throughout the world. The brand also hopes to evoke the nostalgic feelings of Pepsi while elevating it to the digital world's next level, creating a balance between new and old. 


When making this redesign, Pepsi had their consumers in mind first. Several have commended the company for bold, sleek, and creative new design. This was a stark difference from how the public viewed the last change to the iconic brand. Rebranding the company logo is never a small feat. Pepsi understands that it has to consider its consumers and the brand's heritage to maintain brand loyalty. But overall, the change gives a bolder and fresher look that aligns the brand with the contemporary digital world. 

With Pepsi's new logo and rebranding, the beverage industry has become more competitive than before. Coca-Cola has been Pepsi's biggest rival for decades, and the company has not shied away from competing on different platforms. By simplifying its logo, creating a balance between old design and new approach, updating the color scheme, and creating an eye-catching 2D design, Pepsi is one of the few challengers that can take on Coca-Cola's iconic and recognizable logo. The company hopes that the new logo will allow Pepsi to stand out and grab market share from its competitors. 


Pepsi's new logo is a bold step for the company, and it is part of a larger effort to create a more robust social media presence and digital branding. The company understands that it must stay competitive in a challenging industry by adapting and staying relevant. The new design will help Pepsi create a stronger, more modern presence that aligns with today's consumers who interact with brands differently than they did in previous generations. The new logo enhances the brand's identity by creating a balance between old design and modernity, making the company more relevant to today's consumers, and Pepsi is poised for long-term success in the years ahead.


At SparkShoppe, we always try to stay up-to-date on what is going on in the beverage marketing industry. If you need help navigating your beverage marketing, contact us today. 

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