Our clients in the automotive industry have also tasked us to develop cross-channel social media strategies to raise brand awareness and reach broad audiences. Our team researches and vets new platforms to ensure we’re reaching the desired targeted audiences through paid and organic messaging. Not only does this benefit the dealership from a brand awareness perspective, but a cohesive social media strategy allows for customers to stay up-to-date on new offers, interact directly with the dealership, and much more. Ensuring the customer is receiving relevant and timely content heightens overall brand loyalty. We collaborate with the General Managers to ensure we're posting about the key initiatives and specials during any given month (service specials, sales events, lease specials and more). We get everything approved in advance by our client and use a sophisticated social media management tool to schedule posts at the optimal time per platform.