AUTO EMAIL MARKETING

Our dealership clients routinely ask us to design, create and execute email blasts for their customer base. Email marketing is a critical component of automotive lead generation. Our team understands the relationship between eye-catching emails and a customer’s path to purchase. To engage with our clients’ customers, we utilize email blasts to highlight promotions, new lease offers, and in-stock inventory. Having an effective email marketing strategy builds a sense of loyalty among future and potential customers, so dealerships are top-of-mind when they begin their car-buying journey.

Post-purchase communication is also essential. We utilize our clients’ CMS to send monthly newsletters that feature maintenance tips, events, and service specials to keep customers engaged with the dealership after their vehicle purchase. 

Our Strategy

Once we have an objective for the email blast, our team designs an email layout that not only catches the eye of customers but also stays in line with the OEM brand standards. After working with our team’s graphic designer to create an email that achieves these goals, we share the design with the client to ensure everyone approves the look and feel before the offers and details are placed into the body of the email. Once the email is finalized, it goes through an extensive proofing process to ensure the customer receives the most engaging email blast delivered to their inbox!