What is AI Writing?

AI writing is a process where an artificial intelligence software generates content using natural language processing (NLP) algorithms. There are many advantages to using an AI writing tool for your business’s digital presence. For starters, it saves you time as you no longer have to manually create every piece of content yourself. It also takes away the guesswork when it comes to creating engaging, compelling copy because the AI tool will generate copy that resonates with your intended audience.

How Do You Use AI Writing in Marketing?

For doubters who may say AI writing could never create decent copy, did you know that an AI wrote those first two paragraphs? While noticing if something is AI-written is becoming increasingly difficult, the process of using AI is relatively simple.



The user will start by giving the AI a bit of information to work off of. For example, let’s say you own a company that sells herbal tea and you want to write a blog about the health benefits of tea. You type “health benefits of drinking herbal tea” in the topic bar and the AI is going to scour the internet for everything it needs to write an informative blog. The content is surprisingly good, free of typos, and sounds like a person wrote it. You can choose the tone you would like your copy written in (witty, informative, professional, funny, etc.) to further match the voice of your business.

Like most technologies and tools, the onus is on the user to apply it responsibly. Although AI has stirred up some controversy, it is difficult to deny its value. There are a wide range of applications that AI brings to the table, and we should not be afraid to take advantage of its perks. At SparkShoppe, we are always on the lookout for new ways to get your business noticed. If you want to leverage the newest tools and technology to increase your digital presence, contact us today!