Twitter's First #BrandBowl

February 5, 2018

Twitter is well-known as the go-to social media platform for live tweets and reactions. It should come as no surprise that Twitter is the place to be heard during the largest sporting event of the year, the big game. This year Twitter launched #BrandBowl to engage brands even further and cash in on the big game. The first ever #BrandBowl is Twitter’s official competition to honor the best-in-class campaigns as played out on Twitter.

Image from Blog.Twitter.com. Displays 2018 Twitter Brand Bowl Winners

Brands had to enroll in the ‘Twitter #BrandBowl’ competition to qualify for the subscription event and the prizes. Once enrolled, the brand’s Twitter activity is monitored by Twitter’s Semantic Core team for the duration of the big game.

Twitter is well-known as the go-to social media platform for live tweets and reactions. It should come as no surprise that Twitter is the place to be heard during the largest sporting event of the year, the big game. This year Twitter launched #BrandBowl to engage brands even further and cash in on the big game. The first ever #BrandBowl is Twitter’s official competition to honor the best-in-class campaigns as played out on Twitter. Brands had to enroll in the ‘Twitter #BrandBowl’ competition to qualify for the subscription event and the prizes. Once enrolled, the brand’s Twitter activity is monitored by Twitter’s Semantic Core team for the duration of the big game.

Image from Blog.Twitter.com. Displays 2018 Twitter Brand Bowl Winners

Twitter made it easy for users to be a part of the #BrandBowl by allowing them to subscribe to the event as well as follow the hashtags. Users could opt in to automatic updates by retweeting the original Tweet from @TwitterMKTG which launched the event. The notifications alerted subscribers when new spots aired in real-time during the game and periodically as each quarter ended. The notification linked to a Twitter Moment with all of the ads that aired throughout the quarter. Once the game concluded, there was a final notification alerting users to explore the winners of the #BrandBowl52. Just to be clear, #BrandBowl isn’t just for those who paid $5 million for a TV commercial, but for those brands who can creatively take advantage of the largest advertising event of the year. Brands have done this year after year, for example, Esurance in 2016 with the ‘Pass it on’ twitter sweepstakes, or Oreo’s ‘Dunk in the Dark’ tweet in 2013. Whether it be a formal sweepstakes/campaign or an impromptu tweet, brands more than ever can leave a lasting impression and become a winner of the first ever Twitter #BrandBowl.

The winners of the #BrandBowl were announced on BuzzFeed’s ‘AM to DM Talk Show’ and received custom trophies, 90-day use of custom emoji, and an insiders’ marketing survey from Twitter to help them take advantage of all opportunities on the platform.

There were four categories in which brands could take home an award. The winners of each are linked below!

#MVP:Brand with the highest percentage of all brand related Tweets during #SB52

Winner: Pepsi with their #ForTheFans and #PepsiHalftime strategies

#Blitz: Brand who drove the highest velocity of most Tweets-per-minute

Winner: Doritos & Mountain Dew with their Co-Branded ‘Rap battle’ featuring Peter Dinklage and Morgan Freeman #IceCold #SpitFire

#QuarterBack: Brand with the most Retweets on a single Tweet during #SB52

Winner: Jurassic World’s new trailer - #FallenKingdom

#Interception: Brand without a national TV spot that drove the highest % of brand conversation.

Winner: Ally Bank with their Interactive Game (downloadable app) giving away $250,000 #AllyBigSave

In addition, Twitter honored brands that received the highest percentage of all in-game brand conversation versus category competitors across various industries, winners in bold - CPG (Tide), dining (Avocados From Mexico) , entertainment (WestWorld), tech/telecom (T-Mobile), automotive (Ram Trucks), alcoholic beverages (Bud Light), financial services (ETrade), retail (Amazon Echo), and travel (Australia.)

The big game continues to be one of the largest events of the year and companies continue to think of ways to attract viewers engagement. Whether you are a fan of football, genius TV commercials or both, the big game has something for everyone.

Never miss an update from “The Shoppe,” sign up for our email list today!

Subscribe

Sign up with your email address to receive news and updates.

Subscribe

We respect your privacy.

< Older Post

Newer Post >

Content Saturation: Cutting Through the Noise

March 20, 2025

Do you ever feel like your content is a whisper in an endless buzz of content? No matter how many blogs, videos, or social media posts you create, it’s just not reaching your audience. Welcome to content saturation, the digital version of rush-hour traffic - where everyone is trying to get somewhere, but most of us are just stuck in the jam.

Marketing Trend Tracker - Series 17

March 20, 2025

Discover how AI advancements like Meta’s proprietary AI chips and LinkedIn’s Predictive Audiences, plus March Madness campaigns, are revolutionizing marketing.

Your Website, Your Way: Vibe Coding for Marketing

March 20, 2025

It’s no secret that many industries are integrating artificial intelligence into their daily operations. According to a recent McKinsey study, 92 percent of companies plan to invest more in generative AI over the next three years. This trend is making traditionally complex fields like coding more approachable, even for those without prior experience. “Vibe coding,” a term popularized by former Tesla AI executive Andrej Karpathy, uses Large Language Models (LLMs) like ChatGPT to generate code from natural language prompts, where developers describe the intended behavior rather than writing precise code. While this offers clear benefits for developers, how can marketers leverage vibe coding to improve their day-to-day operations?

Marketing Trend Tracker - Series 16

February 19, 2025

The tech and social media world is buzzing with fresh updates that could shape the future of innovation and marketing. From Mistral AI's launch of its promising assistant, Le Chat, to Pinterest smashing records with user growth and revenue, there’s no shortage of exciting developments. Meanwhile, Microsoft is making waves in advertising by incorporating LinkedIn Audience Insights into its Performance Max campaigns, opening new doors for marketers. Whether it's advancements in AI or shifts in user behavior across platforms, these stories offer a glimpse into the rapidly evolving digital landscape. Keep reading to uncover the key takeaways and what they mean for the future.

Farewell to the Feathered Icon: the Duolingo Owl’s Death Breaks the Internet

February 13, 2025

This week, the “death” of an icon has sent shockwaves through the international community. Posts of remembrance have been shared by celebrities and organizations like World Health Organization (WHO), the European Space Agency and Netflix. The icon in question: the Duolingo Owl better known as Duo.

5 Memorable Super Bowl 2025 Ads

February 13, 2025

Here are five Super Bowl 2025 ads we thought stood out from the crowd!